All IN & Raven Reads: Celebrating Indigenous authors, artists, and entrepreneurs across Canada
RSM’s All IN highlights Raven Reads, a 100% Indigenous-owned and women-run organization
In partnership with Indigenous communities, Rogers is committed to the collective journey towards truth and reconciliation which includes supporting the reclamation of language, history and culture with dedicated news coverage and online public information resources. Throughout the month of September and beyond, we are working to amplify Indigenous voices and creating spaces to reflect and demonstrate our commitments.
From September 5 to October 30, Rogers Sports & Media (RSM) is proud to amplify the invaluable work of Raven Reads, an All IN 2022 partner. During this time, Raven Reads’ impactful work will be showcased through a unique campaign created by Rogers Sports & Media entitled Unbox Indigenous Voices which will air across RSM’s suite of platforms. This campaign will highlight Indigenous artists, authors, and entrepreneurs and their impact across the country.
An innovative subscription book service, Raven Reads curates and delivers a collection of books by Indigenous authors to readers around the world. With a variety of adult, children and corporate offerings, Raven Reads has something for everyone. Each subscription box represents the potential to open the hearts and minds of readers, expanding their knowledge and understanding of Indigenous culture and experience. The goal of the Unbox Indigenous Voices campaign is to grow Raven Read’s subscribers and build awareness of the organization’s important work!
Raven Reads is a 100% Indigenous-owned and women-run organization. It was founded on the premise of raising awareness about the collective histories and lived experiences of Indigenous authors and entrepreneurs, as well as supporting them. Raven Reads was born from a desire to educate others about the devasting impact residential schools on Indigenous Peoples in Canada.
This marks the first 2022 All IN partner campaign. Over the next 24 months, RSM will provide Dollar A Day Foundation, Révolutionnaire, Egale Canada, UnitedWeCurl, Breakfast Club of Canada, POV, and Women’s Para Hockey of Canada with creative services and advertising to showcase their invaluable work. Tailored campaigns will be created for each organization and will air nationally across RSM’s suite of media assets.