Amplifying the work of the Dollar A Day Foundation to provide more funding to frontline mental health programs

Did you know that 1 in 2 Canadians will experience a mental health illness by the time they are 40 years old – the same odds as flipping a coin. As a 2022 All IN partner, Rogers Sports & Media is amplifying the incredible work of the Dollar A Day Foundation which aims to provide adequate funding to frontline mental health and addictions programs across Canada. You can hear the impactful campaign across Rogers Sports & Media’s national suite of assets until the end of December.

Featured throughout the campaign is a loonie which holds incredible significance. Not only does it illustrate the odds of having a mental health illness, it also represents the odds that frontline services will be available when needed. Additionally, it’s the symbol for A Dollar A Day and the support made possible by pledging a dollar every day.

Take a look at one of the campaign videos here:

Over 24 months, Rogers Sports & Media will provide Dollar A Day Foundation, Raven Reads, Révolutionnaire, Egale Canada, UnitedWeCurl, Breakfast Club of Canada, POV, and Women’s Para Hockey of Canada with creative services and advertising to showcase their invaluable work. Tailored campaigns will be created for each organization and will air nationally across Rogers Sports & Media’s suite of media assets. Learn more about All IN here.