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Another Rogers Canadian First Delivers Savvy Shoppers Personalized Offers on Their Smartphone

October 2, 2013

News Releases

Sears Canada, Pizza Hut Canada and Future Shop among the first retailers to offer Rogers wireless customers personalized, location-based offers through Rogers™ Alerts

TORONTO, Oct. 2, 2013 /CNW/ – The days of clipping offers out of newspapers and local flyers will be long gone as savvy shoppers on the hunt for deals nearby can now simply turn to their smartphone instead. Rogers announced today the launch of Rogers™ Alerts, a new location-based mobile solution that allows Rogers wireless customers to access personalized, location-based offers from their favourite retailers on their smartphone.

“We know that over half of Canadians are interested in signing up to receive relevant promotions and product offers on their smartphones, especially when the store is nearby,” said Nyla Ahmad, Vice President of Local Digital, Rogers. “With Rogers Alerts, we are leveraging the latest technology to deliver a truly unique proximity-based shopping experience that’s personal, and exclusive to Rogers’ wireless customers.”

National retailers including Sears Canada, Future Shop, Pizza Hut Canada, A&W, Second Cup and Rogers Wireless are amongst the first to take advantage of Rogers Alerts, the first of its kind in the Canadian market. Leveraging highly advanced and innovative geofencing technology on the Rogers Alerts platform, retailers have the ability to target consumers in close proximity to their retail locations with personalized and timely offers.

“Rogers Media already has the country’s strongest multiplatform media brands and has established itself as a powerful large-scale marketing solutions partner,” said Jack Tomik, Chief Sales Officer, Rogers Media. “Now, with Rogers Alerts, we are leveraging the latest data-driven solutions to create even greater bottom-line results for our clients – fully harnessing the power of reaching the right consumer at the right time and place.”

Rogers Alerts will further be available to advertising clients as both a stand-alone and integrated multiplatform buy.

“Through this unique technology, we will engage our tech-savvy customers in a completely new and personalized way,” said John Rocco, Vice President Marketing: Brand, Media and PR, Sears Canada. “Rogers Alerts allows us to make our brand more relevant by offering customers personalized deals on their smartphones that are uniquely relevant to a particular time and place.”

Rogers Alerts will be sent to Rogers subscribers who have signed up to receive offers. When registering, subscribers can customize content preferences so special offers are prioritized and targeted to their personal shopping and retail preferences. To celebrate the launch, Rogers wireless customers who text (SMS) RALERTS to 5050 and sign up for Rogers Alerts will receive CAD$5.00 off their next Rogers Wireless bill[1].

Retailers and other businesses can create virtual fences called geofences around physical locations; when a mobile device on the Rogers wireless network is within the geofenced area, registered subscribers will receive exclusive and targeted offers via text message (SMS).

Rogers Alerts is powered by technology from Placecast, a leading location-based marketing and loyalty solutions provider. Through an exclusive agreement, Rogers will deliver the California-based company’s tried-and-tested platform, ShopAlerts, which has been successfully employed in the United Kingdom and the United States.

To register for Rogers Alerts, Rogers wireless customers can visit

About Rogers 
Rogers Communications is a diversified Canadian communications and media company. We are Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, sports entertainment, and digital media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

* Source: Research sponsored by SAS and conducted by Leger, The Research Intelligence Group, May 6 – 11, 2013

[1] Offer details:  Receive $5 off on one of your next two Rogers bills when you sign up for Rogers Alerts as long as your Rogers Alerts account remains active for at least 30 days. Limited time offer available to the first 35,000 subscribers who are eligible Rogers wireless customers only. Offer subject to change without notice.

SOURCE Rogers Communications Inc.