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Another Rogers Canadian First Delivers Savvy Shoppers Personalized Offers on Their Smartphone

October 2, 2013

News Releases

Sears Canada, Pizza Hut Canada and Future Shop among the first retailers
to offer Rogers wireless customers personalized, location-based offers
through Rogers™ Alerts

TORONTO, Oct. 2, 2013 /CNW/ – The days of clipping offers out of
newspapers and local flyers will be long gone as savvy shoppers on the
hunt for deals nearby can now simply turn to their smartphone instead.
Rogers announced today the launch of Rogers™ Alerts, a new
location-based mobile solution that allows Rogers wireless customers to
access personalized, location-based offers from their favourite
retailers on their smartphone.

“We know that over half of Canadians are interested in signing up to
receive relevant promotions and product offers on their smartphones,
especially when the store is nearby,” said Nyla Ahmad, Vice President
of Local Digital, Rogers. “With Rogers Alerts, we are leveraging the
latest technology to deliver a truly unique proximity-based shopping
experience that’s personal, and exclusive to Rogers’ wireless
customers.”

National retailers including Sears Canada, Future Shop, Pizza Hut
Canada, A&W, Second Cup and Rogers Wireless are amongst the first to
take advantage of Rogers Alerts, the first of its kind in the Canadian
market. Leveraging highly advanced and innovative geofencing technology
on the Rogers Alerts platform, retailers have the ability to target
consumers in close proximity to their retail locations with
personalized and timely offers.

“Rogers Media already has the country’s strongest multiplatform media
brands and has established itself as a powerful large-scale marketing
solutions partner,” said Jack Tomik, Chief Sales Officer, Rogers Media.
“Now, with Rogers Alerts, we are leveraging the latest data-driven
solutions to create even greater bottom-line results for our clients –
fully harnessing the power of reaching the right consumer at the right
time and place.”

Rogers Alerts will further be available to advertising clients as both a
stand-alone and integrated multiplatform buy.

“Through this unique technology, we will engage our tech-savvy customers
in a completely new and personalized way,” said John Rocco, Vice
President Marketing: Brand, Media and PR, Sears Canada. “Rogers Alerts
allows us to make our brand more relevant by offering customers
personalized deals on their smartphones that are uniquely relevant to a
particular time and place.”

Rogers Alerts will be sent to Rogers subscribers who have signed up to
receive offers. When registering, subscribers can customize content
preferences so special offers are prioritized and targeted to their
personal shopping and retail preferences. To celebrate the launch,
Rogers wireless customers who text (SMS) RALERTS to 5050 and sign up
for Rogers Alerts will receive CAD$5.00 off their next Rogers Wireless
bill[1].

Retailers and other businesses can create virtual fences called
geofences around physical locations; when a mobile device on the Rogers
wireless network is within the geofenced area, registered subscribers
will receive exclusive and targeted offers via text message (SMS).

Rogers Alerts is powered by technology from Placecast, a leading location-based marketing and loyalty solutions provider.
Through an exclusive agreement, Rogers will deliver the
California-based company’s tried-and-tested platform, ShopAlerts, which
has been successfully employed in the United Kingdom and the United
States
.

To register for Rogers Alerts, Rogers wireless customers can visit www.rogersalerts.ca

About Rogers 
Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony. Through Rogers Media we
are engaged in radio and television broadcasting, televised shopping,
magazines and trade publications, sports entertainment, and digital
media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A
and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

* Source: Research sponsored by SAS and conducted by Leger, The Research
Intelligence Group, May 6 – 11, 2013

[1] Offer details:  Receive $5 off on one of your next two Rogers bills
when you sign up for Rogers Alerts as long as your Rogers Alerts
account remains active for at least 30 days. Limited time offer
available to the first 35,000 subscribers who are eligible Rogers
wireless customers only. Offer subject to change without notice.

SOURCE Rogers Communications Inc.