MISSISSAUGA, ON, June 23 /CNW/ - From 8:00pm to 10:00 pm (E.T.) today, The Shopping Channel will be hosting the 'Make a Difference' telethon to raise funds for the Canadian Cancer Society, where 100% of sales revenue will go directly to cancer research and support services. The telethon comes at the end of a nine-day campaign hosted by The Shopping Channel in support of the Canadian Cancer Society. Throughout the campaign, viewers have had the opportunity to add a $1 donation to their order and to make a donation via The Shopping Channel's website. "At The Shopping Channel, we are committed to supporting cancer research and raising awareness among our viewers and employees", said Ted Starkman, General Manager, The Shopping Channel. "We are thrilled by the response we have received so far in the 'Make a Difference' campaign, and are grateful for the support of our viewers and of our partners who have made generous donations." Items for sale during The Shopping Channel telethon include products from our campaign partners such as Dell, Bose, Wolfgang Puck and Dyson as well as once-in-a-lifetime experiences such as lunch with Joan Rivers will be auctioned off to the highest bidder. "The Canadian Cancer Society is extremely grateful for the continued support of The Shopping Channel and their loyal viewers," said Lesley Ring, Director, Corporate Development, Canadian Cancer Society. "By purchasing the products and experiences available through the 'Make a Difference' telethon, viewers will help us to make a real impact against cancer by funding lifesaving cancer research as well as providing support and information services for people living with cancer." About The Shopping Channel The Shopping Channel - Canada's only nationally televised shopping service and one of Canada's premier eCommerce retailers, is an innovative and diversified retailer and distributor. Since the launch of The Shopping Channel's initial television shopping channel in 1987, it has become an award winning true multi-channel retailer and distributor through its leading online presence at www.TheShoppingChannel.com. Today The Shopping Channel is recognized as Canada's premier success story in electronic and diversified retailing. The Shopping Channel is a division of Rogers Broadcasting Limited (a subsidiary of Rogers Media Inc.). The Canadian Cancer Society The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.