BlackNorth Initiative calls out systemic racism in ‘Part of the Problem’ campaign
Since the emergence of the Black Lives Matter movement, strides have been made in addressing deeply rooted inequalities, but anti-Black systemic barriers still exist today, negatively impacting the lives of Black Canadians. An overall lack of representation and opportunities for those within the Black community are two factors contributing to Canada’s slow progression to ending systemic racism, an issue that the BlackNorth Initiative (BNI) and 450+ Canadian companies that signed on to their pledge directly aims to alleviate – Rogers included.
From August 15-31, the BlackNorth Initiative will run its ‘Part of the Problem’ campaign, featuring data on the prevalent societal problems faced by Black Canadians. Using video and still image ads, the stats cover topics like career advancement, education, food security, healthcare and home ownership. The data shows clear inequalities faced by Black Canadians and a lack of opportunities compared to other majority groups.
‘Part of the Problem’ aims to generate change through action by helping Canadians understand that the current persisting issues are barriers to real equality, revealing blind spots and exposing the scope and magnitude of the problem. You can hear ‘Part of the Problem’ across Rogers Sports & Media’s megaphone over the last two weeks of August.
Led by The Canadian Council of Business Leaders Against Anti-Black Systemic Racism, The BlackNorth Initiative is on a mission to end anti-Black systemic racism throughout all aspects of our lives by utilizing a business-first mindset.