As the magazine approaches its 80th anniversary, a radically different
look stays true to an overall vision of offering rigorously forward-
looking insight
TORONTO, Oct. 18 /CNW/ - Canadian Business magazine has never been afraid
to change. From its origin as a house organ for the Canadian Chamber of
Commerce to today's magazine for the digital age, Canadian Business has
consistently embraced the challenge of staying ahead of the expectations of
its readers. Knowing that today's business decision-makers operate in an
information-saturated environment, the team at Canadian Business took the last
10 months to conduct reader research and to think deeply about the unique
value the magazine offers.
The result is a bold new look that is both radically different in
appearance and architecture but stays true to its mission of providing unique,
relentlessly forward-looking and valuable insights into the companies,
personalities and events that matter to business people. The newly redesigned
Canadian Business, featuring the annual MBA Guide, arrives on newsstands
across the country starting today. For more information about the annual MBA
guide please see press release titled "Canadian Business' 16th-annual MBA
Guide Unveiled" posted 8:30 a.m. at
http://www.newswire.ca/en/releases/archive/October2007/18/c5275.html.
"Our research revealed what we already suspected," says editor
Joe Chidley. "A smart, longer-format, trusted source of insight like Canadian
Business magazine is extremely valuable to our readers. We excel in offering
the in-depth content that business leaders are looking for and our redesign
reflects that."Highlights of the new Canadian Business:
- A bold new logo that captures the magazine's strong personality,
while amplifying newsstand presence. A timeless typeface, easily
recognizable to business readers.
- Increased readability with new, larger text type and cleaner pages.
- Longer features, providing readers with even more insight.
- Editorials and columns from Canada's most respected business writers
and leaders will be moving to the front of the magazine. Expect
regular contributors like Ian Austen (Ottawa), Laura Bogomolny
(New York), Jack Mintz, Al Rosen, Andrew Nikiforuk (Calgary),
Rachel Pulfer (Boston), Denis Seguin, Michael Stern and David Wolf to
continue providing trusted analysis and perspective.
- More visually engaging graphic content, including bolder headlines,
inventive illustrations, enhanced charts and graphs, and an
entertaining and insightful new back-page feature.
- Increased ties to the website through the "Briefcase" section -
linking readers to ongoing and updated coverage concerning Canadian
Business stories at canadianbusiness.com.
- "Outlook" - In keeping with the magazine's focus on forward-looking
analysis, a new weekly section inspired by the highly anticipated
annual Canadian Business Outlook issue.
- "Q&A" - A regular and timely interview. The first is with
David Saunders, dean of the Queen's School of Business in Kingston,
Ont., and who recently hung up his hat as chair of the Canadian
Federation of Business School Deans.
- Every issue of the magazine will also feature E-contents, Feedback,
Trend Watch, Live & Learn (featuring Paul Martin Jr. in this week's
issue) and Insider.About Canadian Business magazine:
Founded in 1928, Canadian Business is the longest-serving, bestselling
and most trusted business publication in Canada. Canadian Business stands
alone as the business magazine in Canada with 100% paid circulation. With a
readership of almost one million, the magazine is published every second
Monday, except in January, July and August, when monthly issues are published.
Special annual issues of Canadian Business include the Investor 500, the MBA
Guide, the Rich 100 and the Best and Worst Boards. Visit
www.canadianbusiness.com/magazine.