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"BreakfastTelevision and CityNews" Spring Food Drive In Support of Daily Bread Food Bank

April 8, 2008

News Releases
Broadcast Live on Citytv
               Wednesday, April 9th, 2008, beginning at 6:00amTORONTO, April 8 /CNW/ - Citytv springs into the spirit of giving and
joins forces with Daily Bread Food Bank for our Spring Food Drive. Starting at
6:00am on Wednesday, April 9th come on down to the Real Canadian Superstore at
825 Don Mills Road, with nutritious, non-perishable food items or a monetary
donation and be eligible for fantastic prizes!
    Live coverage begins on "Breakfast Television" at 6:00am and continues
throughout the day on "CityNews at Noon", "CityNews at Five" and "CityNews at
Six". "BreakfastTelevision's" Kevin Frankish and Frank Ferragine along with a
host of your favourite "CityNews" personalities including CityNews at Six
anchor Gord Martineau and Meteorologist Michael Kuss will be reporting live
throughout the day, helping with the drive and handing out fabulous prizes
from valuable gift cards to Nintendo DS Consoles! This year start your Spring
off by helping those in need and donating to Daily Bread Food Bank. Most
needed items include: milk, fresh bread, fresh or canned fruit and vegetables,
white or brown rice, dried pasta and pasta sauce, canned fish or meat, baby
food and formula. Monetary donations to Daily Bread Food Bank are also
welcomed.
    For further information on this and other Citytv Daily Bread Food Bank
activities, please visit www.citytv.com.
    Don't miss your chance to meet some of your favourite "CityNews"
personalities and help out a good cause! Stop by the Real Canadian Superstore
at 825 Don Mills Road, Wednesday, April 9 and give. Plus, tune into Citytv
throughout the day for live coverage!

    Citytv, with stations in Toronto, Vancouver, Calgary, Edmonton and
Winnipeg, broadcasts intensely-local, urban-oriented, culturally-diverse
television in its own unique, interactive style. With its strong local voice,
Citytv offers a distinct alternative to other conventional television
offerings. Its instantly recognizable 'look' and 'sound' are the product of
refreshingly different on-air personalities, unique program formats and high
television style. Citytv is a division of Rogers Media Inc., a division of
Rogers Communications Inc.

    Daily Bread Food Bank is a non-profit, charitable organization dedicated
to fighting hunger. Last year, over 905,000 people in the GTA relied on food
banks; 34% of those clients were children. Daily Bread and its member agencies
serve the majority of these people through neighbourhood food banks and meal
programs in over 160 member agencies. In an effort to end hunger and poverty,
Daily Bread educates the public, conducts research and advocates realistic
government policies.