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Brick & Mortar to Brick & Mobile: Canadians to enjoy mobile, personalized in-store shopping experiences with Rogers Mobile Shopper

February 4, 2014

News Releases

RioCan adopts Mobile Shopper to engage customers with relevant offers

Rogers and industry leaders join together at Wavefront Summits to discuss how connected technology is transforming the retail experience

VANCOUVER, BC and TORONTO, ON, Feb. 4, 2014 /CNW/ – Canadians are about to enjoy a more connected and personalized shopping experience. At today’s Wavefront Wireless Summits in Vancouver, Rogers announced Mobile Shopper, a machine-to-machine (M2M) solution that will enable customers to engage with brands in-store through mobile offers, applications and mobile payments technology all with their smartphone. RioCan, Canada’s largest owner of shopping centres is the first to trial the Rogers Mobile Shopper solution in select Ontario-based shopping centres.

“Access to real-time information and applications on mobile devices is changing how Canadians shop and make purchase decisions. Rogers Mobile Shopper gives Canadians a personal in-store shopping experience right to their smartphone,” said Mansell Nelson, Vice-President, Advanced Business Solutions, Rogers. “For retailers, this connected solution allows them to deliver more value to customers, increase loyalty and drive revenue.”

The Mobile Shopper platform works by combining a wireless network connection with mobile applications to deliver relevant content – such as daily offers and promotions – to customers that choose to opt in to the service on their mobile device. Retailers gain insights with this data to help them drive in-store traffic and provide added value to customers. Today, RioCan is trialing Smart Wi-Fi, part of the Mobile Shopper solution that is helping improve the customer experience and their business. 

Mobile Shopper can help breathe new life into the Canadian retail experience by:

  • Enabling customers to engage with their favourite retailers across multiple channels from social media to the web and the store;

  • Ensuring customers get targeted and personalized offers, messages and information that are relevant to them;

  • Offering an efficient transaction process with mobile point-of-sale solutions and tap-and-go technology.

“While we’ve only just scratched the surface with Mobile Shopper, the opportunities we see with this platform are exciting and have the potential to transform our business,” said Lyle Goodis, Vice President of Corporate Marketing, RioCan. “The Smart Wi-Fi solution we offer today is a bonus for mall visitors, and allows us to gather critical insights to solve real business challenges. We now have a better understanding of customer traffic in areas of the mall and peak times of day, so we can design more relevant and personalized marketing and engagement activities.” 

Connected retail and the store of the future are two themes at this year’s Wavefront Wireless Summits held in Vancouver, a three-day event beginning today that covers business technology and M2M topics from industry leaders. David Robinson, Rogers VP of Emerging Business, Mansell Nelson, Rogers VP of Advanced Business Solutions and Jeppe Dorff, Rogers VP of Transaction Services, will be presenting on connected retail and other emerging M2M themes. To learn more, visit: For live streaming of the event, visit:

About Rogers Communications
Rogers Communications is a diversified Canadian communications and media company. We are Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, sports entertainment, and digital media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit

SOURCE Rogers Communications Inc.