All Articles

Brick & Mortar to Brick & Mobile: Canadians to enjoy mobile, personalized in-store shopping experiences with Rogers Mobile Shopper

Feb 4, 2014 News Releases

RioCan adopts Mobile Shopper to engage customers with relevant offers

Rogers and industry leaders join together at Wavefront Summits to
discuss how connected technology is transforming the retail experience

VANCOUVER, BC and TORONTO, ON, Feb. 4, 2014 /CNW/ – Canadians are about
to enjoy a more connected and personalized shopping experience. At
today’s Wavefront Wireless Summits in Vancouver, Rogers announced
Mobile Shopper, a machine-to-machine (M2M) solution that will enable
customers to engage with brands in-store through mobile offers,
applications and mobile payments technology all with their smartphone.
RioCan, Canada’s largest owner of shopping centres is the first to
trial the Rogers Mobile Shopper solution in select Ontario-based
shopping centres.

“Access to real-time information and applications on mobile devices is
changing how Canadians shop and make purchase decisions. Rogers Mobile
Shopper gives Canadians a personal in-store shopping experience right
to their smartphone,” said Mansell Nelson, Vice-President, Advanced
Business Solutions, Rogers. “For retailers, this connected solution
allows them to deliver more value to customers, increase loyalty and
drive revenue.”

The Mobile Shopper platform works by combining a wireless network
connection with mobile applications to deliver relevant content – such
as daily offers and promotions – to customers that choose to opt in to
the service on their mobile device. Retailers gain insights with this
data to help them drive in-store traffic and provide added value to
customers. Today, RioCan is trialing Smart Wi-Fi, part of the Mobile
Shopper solution that is helping improve the customer experience and
their business. 

Mobile Shopper can help breathe new life into the Canadian retail
experience by:

  • Enabling customers to engage with their favourite retailers across
    multiple channels from social media to the web and the store;

  • Ensuring customers get targeted and personalized offers, messages and
    information that are relevant to them;

  • Offering an efficient transaction process with mobile point-of-sale
    solutions and tap-and-go technology.

“While we’ve only just scratched the surface with Mobile Shopper, the
opportunities we see with this platform are exciting and have the
potential to transform our business,” said Lyle Goodis, Vice President
of Corporate Marketing, RioCan. “The Smart Wi-Fi solution we offer
today is a bonus for mall visitors, and allows us to gather critical
insights to solve real business challenges. We now have a better
understanding of customer traffic in areas of the mall and peak times
of day, so we can design more relevant and personalized marketing and
engagement activities.” 

Connected retail and the store of the future are two themes at this
year’s Wavefront Wireless Summits held in Vancouver, a three-day event
beginning today that covers business technology and M2M topics from
industry leaders. David Robinson, Rogers VP of Emerging Business,
Mansell Nelson, Rogers VP of Advanced Business Solutions and Jeppe
Dorff, Rogers VP of Transaction Services, will be presenting on
connected retail and other emerging M2M themes. To learn more, visit: www.wavefrontsummits.com. For live streaming of the event, visit: http://wavefrontsummits.com/live-webcast/

About Rogers Communications
Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, sports entertainment, and
digital media. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please
visit rogers.com.

SOURCE Rogers Communications Inc.