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Buffalo Bills to Host Atlanta Falcons at Rogers Centre, Dec. 1; Tickets on Sale June 10

– First game of new 5-year agreement running through 2017 –
– Tickets ranging in price from $48 to $225; 58% of tickets are less
than $100

TORONTO, April 19, 2013 /CNW/ – The Bills are back in town! Rogers Media
today announced that tickets for the 2013 Bills in Toronto game will go
on sale on Monday, June 10 at 10 a.m. ET, as the Buffalo Bills lead the charge into Toronto on December 1 as they
host the Atlanta Falcons at 4:05 p.m. ET at Rogers Centre.

Ticket prices will remain consistent with last year’s Bills in Toronto
game, with pricing starting at $48 for Level 500 seating up to the
maximum $225 for Field Level VIP seating.  Fifty-eight per cent of
tickets are less than $100, while 88 per cent of tickets are less than
$150.

Tickets for the Bills vs. Falcons game can be purchased at BillsinToronto.com, at Rogers Centre, by calling 416-341-1440 or visiting ticketmaster.ca, starting Monday, June 10 at 10 a.m. ET.

This marks the first game of the recently renewed five-year partnership
that began in 2008 between Rogers Media and the Buffalo Bills to
deliver Bills in Toronto to Canadian NFL fans. The new five-year
agreement, which runs through 2017, will see the Bills play a total of
six games at Rogers Centre in Toronto: one regular season game each season, plus one pre-season
game in 2015. The previous five Bills in Toronto regular season games
featured the Seattle Seahawks, Miami Dolphins, New York Jets, Chicago
Bears and Washington Redskins.

Heading into the 2013-14 season, the Buffalo Bills team will feature
three pro-bowl players from 2012 (Kyle Williams, Jairus Byrd and C.J.
Spiller), last year’s leading receiver Stevie Johnson and recently
hired head coach Doug Marrone, who previously served as head coach for
Syracuse University. Marrone is part of a new Bills coaching staff that
will look to bounce back from 2012 and lead the AFC East team into the
playoffs for the first time since 1999.

The Falcons are the defending NFC South champions and are coming off a
year that saw them tied for the best regular-season record in the NFL
at 13-3.

Season tickets are currently on-sale for the Bills nine-game home
schedule. Visit buffalobills.com or call 877-BB-Ticks (228-4257) for more information. The on-sale date
for individual tickets will be announced in the coming months.

The Bills in Toronto game on Sunday, December 1 will air nationally on
City and Sportsnet (specific broadcast details will be announced at a
later date). NFL games continue to experience growth with Canadian
audiences year-over-year, as audiences for the 2012 Bills in Toronto
game (Bills vs. Seahawks, Dec. 16) on City and Sportsnet were up 6%
over 2011 (404,000 viewers vs. 381,000*) and 19% since the inaugural
Bills in Toronto game in 2008 (404,000 vs. 340,000**).  Sportsnet’s
average audience for the NFL Thursday night games this season was up 3%
over last year (370,000 vs. 359,000*), while City’s average audience of
the Sunday late game this season was up 3% over last year (361,000 vs.
352,000*).

About Rogers Media Inc.   
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE:
RCI), is a diversified leading Canadian media company that engages in
television and radio broadcasting, publishing, digital, and sports
entertainment.  Rogers Broadcasting has 55 AM and FM radio stations
across Canada; television properties include seven City stations, five
OMNI multicultural television stations, Sportsnet (consisting of four
regional channels and the nationally-distributed Sportsnet ONE and
Sportsnet World), and The Shopping Channel, a televised and internet
shopping service.  Rogers Publishing produces many well-known consumer
and online magazines, such as Maclean’s, Chatelaine, L’actualité,
Canadian Business, and is the leading publisher of a number of
industry, medical and financial publications.   Rogers Media Inc. owns
Rogers Centre stadium, a year-round sports and entertainment facility,
and the Toronto Blue Jays Baseball Club.

*Source: BBM Canada PPM Data; all audiences 2+
**Source: BBM Canada NMR Data; all audiences 2+

SOURCE: Rogers Media Inc.