Canadian Broadcasters Stand Up To Cancer as Ground-Breaking Fundraising Special Returns to Primetime

Citytv, CTV and Global Will Donate One Hour of Simultaneous
Commercial-Free, Primetime Coverage

Canadian Viewers Can Donate by Phone (888.907.8263) or Online at www.standup2cancer.org

Star-Studded Event Unites Biggest Names in Film, Television, Sports
and Journalism Including George Clooney, Will Smith, Gwyneth Paltrow,
Denzel Washington, Renée Zellweger, Lance Armstrong, Richard
Branson and More

Musical Performances by Green Day’s Billie Joe Armstrong, Neil
Diamond, The Edge, Herbie Hancock, Lady Antebellum, Leona Lewis, Martina
McBride and Stevie Wonder

100% of Donations Received from the Public Go Directly to Cancer
Research

TORONTO, Sept. 3 /CNW/ – The Stand Up To Cancer (SU2C) television event
is set to air live and commercial-free on Citytv, CTV and Global
Television, September 10 at 8pm ET/PT, 7pm CT (check local listings).
The broadcast marks another historic collaboration as all three networks
donate one hour of commercial-free primetime to simulcast the
groundbreaking fundraising special to raise much-needed funds for
innovative cancer research. SU2C will also stream live online at
Citytv.com, CTV.ca, and GlobalTV.com.

The special will be hosted by Katie Couric, Diane Sawyer, and Brian
Williams, and will feature numerous well-known cancer survivors who
exemplify that cancer can affect even the smartest, strongest and
toughest people in our lives. Those expected to participate include
Christina Applegate, Lance Armstrong, Fran Drescher, Elizabeth Edwards,
Delta Goodrem, Michael C. Hall, Dorothy Hamill, Kareem Abdul-Jabbar,
Robin Roberts, Maura Tierney, Sofia Vergara, Marissa Jaret Winokur and
Ethan Zohn. The broadcast will be dedicated to all cancer survivors and
illustrate how groundbreaking research can change the tide in the fight
against the disease. Updates will be provided on the work of the five
Stand Up To Cancer Dream Teams, and Dr. Sanjay Gupta, CNN’s Chief
Medical Correspondent, will report on other new developments. One
of the musical performances will be an all-star collaboration led by
Stevie Wonder with Natasha Bedingfield, Queen Latifah, Martina McBride,
Aaron Neville and Dave Stewart.

Other confirmed participants include Tatyana Ali, Dave Annable,
Elizabeth Banks, Kathy Bates, David Boreanaz, Sir Richard Branson,
Abigail Breslin, Chiquis, George Clooney, Cindy Crawford, Baron Davis,
Emily Deschanel, Donald Faison, Sally Field, Derek Fisher, Bill Hader,
Alyson Hannigan, Tony Hawk, Anne Heche, Jon Heder, Marg Helgenberger,
Cheryl Hines, Randy Jackson, Ken Jeong, Rashida Jones, Minka Kelly, Dr.
Jon Lapook, Ray Liotta, Seth MacFarlane, Zachary Levi, Laura Linney, Rob
Lowe, Jane Lynch, Marlee Matlin, Shareen Mitchell, Olivia Munn, Lisa
Niemi, Kelly Osbourne,  Dr. Mehmet Oz, Mandy Moore, Apolo Anton Ohno,
Gwyneth Paltrow, Jim Parsons, Matt Passmore, Aubrey Plaza, Dr. Ana Maria
Polo, Yarel Ramos, Seth Rogen, The Simpsons, Will Smith, Eric
Stonestreet, Marcia Strassman, Alison Sweeney, Sam Trammell, Gabrielle
Union, Sofia Vassilieva, Denzel Washington, Reese Witherspoon, Aaron Yoo
and Renée Zellweger with performances by Billie Joe Armstrong
of Green Day, Neil Diamond, The Edge, Delta Goodrem, Herbie Hancock,
Kris Kristofferson, Lady Antebellum, Leona Lewis, Orianthi and Ann
Wilson and Nancy Wilson of Heart.

SU2C’s star-studded television special builds continuing public support
and donations for cutting-edge cancer research that translates at a
rapid pace from the laboratory to treatments and technologies
benefitting patients internationally. One-hundred percent of all
donations received from the public will go directly to cancer research.
Canadian viewers will be able to donate to Stand Up to Cancer through a
toll free number (Dial 888.90.STAND (888.907.8263) to make a credit card
donation) or online at www.standup2cancer.org. 

The 2008 telecast helped raise over $100 million. To date, five
multi-disciplinary “Dream Teams” of researchers from more than 50
institutions, as well as 13 young innovative scientists who are
undertaking high-risk yet potentially high-reward projects have received
SU2C funding. SU2C brings together these scientists from different
disciplines across various institutions to work collaboratively, rather
than competitively, at a critical time in the field of cancer research.

The American Association for Cancer Research (AACR), which consists of
more than 32,000 scientists engaged in the fight against cancer, is
Stand Up To Cancer’s sole scientific partner. The AACR, the oldest and
largest scientific organization in the world focusing on every aspect of
high-quality, innovative cancer research from the bench to the bedside,
is responsible for administering and managing the grants, and providing
scientific oversight in conjunction with the SU2C Scientific Advisory
Committee, led by Nobel Laureate Phillip A. Sharp, Ph.D., institute
professor at the David H. Koch Institute for Integrative Cancer Research
at the Massachusetts Institute of Technology.

About Stand Up To Cancer
Stand Up To Cancer (SU2C) – a
program of the Entertainment Industry Foundation (EIF), a 501(c)(3)
charitable organization – raises funds to hasten the pace of
groundbreaking translational research that can get new therapies to
patients quickly and save lives. In the fall of 2007, a group of women
who have been profoundly affected by cancer began working together to
marshal the resources of the media and entertainment industries in the
fight against it.

Stand Up To Cancer will return to primetime TV on September 10, 2010, at
8PM EST & PST / 7PM CT. In the U.S., the one-hour fundraising event will
be simulcast live and commercial-free on ABC, CBS, FOX, NBC, Bio,
Current TV, Discovery Health, E!, G4, HBO, HBO Latino, MLB Network,
mun2, Showtime, Smithsonian Channel, The Style Network, TV One and VH1.

The SU2C founding members include Laura Ziskin, executive
producer of the Sept. 5, 2008 broadcast and the upcoming one, who is a
cancer survivor; Sherry Lansing, chairperson of the Entertainment
Industry Foundation’s Board of Directors and founder of the Sherry
Lansing Foundation; EIF President and CEO Lisa Paulsen; Katie Couric;
EIF Senior Vice President Kathleen Lobb; Rusty Robertson and Sue
Schwartz of the Robertson Schwartz Agency; nonprofit executive

Ellen Ziffren; and Noreen Fraser, founder of the Noreen
Fraser Foundation (NFF) and a cancer survivor. SU2C was formally
launched on May 27, 2008.

About Citytv:
Citytv™ television stations in Toronto,
Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local,
urban-oriented, culturally-diverse television programming. A distinct
alternative to other conventional television stations, Citytv engages
its viewers with dynamic on-air personalities and delivers an
entertaining mix of news, local-interactive formats such as: Breakfast
Television and CityLine; as well as local Canadian and US acquired prime
time entertainment programming. Citytv is a part of Rogers
Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI
and NYSE: RCI) which is a diversified Canadian communications and media
company. For more information on Citytv stations and programming,
visit Citytv.com

About CTV:
CTV, Canada’s
Olympic Network, is also Canada’s largest private broadcaster.
Featuring a wide range of quality news, sports, information, and
entertainment programming, CTV is Canada’s most-watched television
network. CTV Inc. also owns radio stations across the country and owns
or has interests in leading national specialty channels, featuring news,
sports, factual, arts, entertainment, music, youth and fashion
programming. Official broadcaster of the Vancouver 2010 Olympic and
Paralympic Winter Games and London 2012 Games of the Olympiad, CTV Inc.
is owned by CTVglobemedia Inc.,
Canada’s premier multi-media company, which also owns Canada’s national
newspaper, The Globe and Mail.
More information about CTV may be found on the network’s website at www.ctv.ca.

About Global Television:
Global Television is a Canwest Broadcasting
network.

About Canwest Broadcasting
Canwest Broadcasting operates Global
Television and 19 of the country’s most popular specialty channels,
including HGTV, Mystery TV, National Geographic Channel, Showcase,
History Television, Food Network and TVtropolis. Canwest Broadcasting is
a division of Canwest Media Inc.