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CANADIANS ON A STREAK WITH INNOVATIVE DELL POCKET TABLET, EXCLUSIVELY AT ROGERS

November 10, 2010

News Releases

First mobile pocket tablet comes to Canada with Rogers

TORONTO, Nov. 10 /CNW/ – Rogers Communications Inc. today announced it
is bringing another first to market, adding more choice for Canadians
with the launch of the Dell Streak mobile pocket tablet, featuring a
5-inch display that combines touch screen entertainment, gaming and
navigation experiences.

According to recent data by Juniper Research1, annual shipments of tablet devices will hit 81 million by 2015.  With
built-in Wi-Fi, Bluetooth capability and available 3G wireless
connectivity, the Dell Streak, while the smallest tablet available in
Canada, makes no compromise in delivering a high quality viewing
experience.  Leveraging the strength of Rogers’ 3G reliable wireless
network and joining Rogers’ high definition device lineup for gaming,
photos and entertainment, the Dell Streak’s high resolution 5 MP camera
and 5-inch multi-touch high quality WVGA display enables full-size web
page browsing and integrated Google Maps with turn-by-turn navigation,
street and satellite views. 

“The tablet category is changing the way people interact, transact and
stay entertained,” says Raj Doshi, Vice President, Mobile Product
Management, Rogers Communications Inc. “The Dell Streak represents an
innovative offering, giving customers the next-generation experience of
a tablet with the portability and connectivity of a smartphone. Rogers
is pleased be first to bring the Dell Streak to our customers and
further extend our leadership as the carrier with the most Android
choices in Canada.”

Designed with the future in mind, the Dell Streak will support
over-the-air updates including Android platform upgrades, Adobe Flash
10.1, video chat applications enhancements and other software
innovations.

“The Dell Streak does something no other tablet does – it delivers your
whole world on a 5-inch screen that easily fits in your pocket. Its
unique size will help Rogers’ customers discover new ways to enjoy the
web, connect with friends, and navigate their lives..” – Michael
Tatelman, Dell vice president and general manager, Dell consumer sales
and marketing.

The Dell Streak is available today exclusively through Rogers for $149.99 on any three
year voice and data plan, backed by Rogers’ exclusive Handset
Protection Guarantee Program in the event a customer’s device becomes
lost, stolen or broken. Terms and conditions apply, see rogers.com/protection.

About Rogers Communications Inc.

Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment.
We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and
RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further
information about the Rogers group of companies, please visit www.rogers.com.

About Dell:

Dell (NASDAQ: DELL) listens to its customers and uses that insight to
make technology simpler and create innovative solutions that simplify
daily activities and help people stay entertained,  connected and in
touch. Learn more at www.dell.com.

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1 “Tablets & Connected Devices, Opportunities, Strategies & Forecast
Scenarios 2010-2015”, Juniper Research, 01/11/2010