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CBC and Rogers Sign Historic Programming Alliance

May 28, 2010

News Releases

CBC Programming Now Available to Rogers Customers on TV, Online, On
Mobile and On Demand

TORONTO, May 28 /CNW/ – The Canadian Broadcasting Corporation and Rogers
Communications today announced a premiere alliance in which CBC will
provide Rogers subscribers with access to hours of primetime series,
news, all-new children’s programming and premium sports programming
available anytime and anywhere to Rogers customers through Rogers
Digital Cable, Rogers On Demand, Rogers On Demand Online (www.rogersondemand.com),
and the soon to be launched Rogers On Demand Mobile platforms.

“This agreement helps us bring more great CBC content to Canadians in
more ways, from mobile to On Demand to online,” said Steve Billinger,
General Manager of Digital Programming and Business Development for CBC
English Services. “Our objective as the public broadcaster is to be the
country’s leading provider of Canadian content on multiple platforms.
Our agreement with Rogers expands our engagement with Canadians while
providing new potential sources of revenue, which we can use in turn to
create more programming.”

“Rogers is proud to welcome the CBC as the newest major network to join
the Rogers On Demand and Rogers On Demand Online entertainment
offerings,” said David Purdy, Vice President. Video Product Management,
Rogers Communications. “With CBC content, our cable and wireless
customers will have access to an incredible variety of entertainment,
available to them when they want, where they want it. It’s about giving
control to our customers and providing the ultimate entertainment
experience they can expect from Rogers.”

The programming alliance includes:

  • Extended linear channel availability and cross-platform content of
    CBC’s specialty channels bold and documentary, now available as part
    of the Rogers Digital Cable VIP package
  • More than 20 hours of CBC News Network, bold and documentary available
    on Rogers On Demand, in addition to Rogers On Demand Online and Rogers
    On Demand Mobile to those with matching cable subscriptions
  • Cross-platform access to premium sports programming including the 2010
    FIFA World CupTM
  • CBC programming favourites including primetime and daytime, available
    in catch-up viewing on Rogers On Demand, Rogers On Demand Online and
    Rogers On Demand Mobile

More information on CBC programming can be found at www.cbc.ca.

Details about Rogers entertainment services are online at www.rogers.com.
For more information about Rogers On Demand Online, visit www.rogersondemand.com.
Rogers On Demand Mobile will launch in the coming days and will feature
a selection of entertainment programming available to Rogers subscribers
on their mobile devices.

About CBC
CBC/Radio-Canada is Canada’s national public
broadcaster and one of its largest cultural institutions. The
Corporation is a leader in reaching Canadians on new platforms and
delivers a comprehensive range of radio, television, Internet, and
satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada
is the only domestic broadcaster to offer diverse regional and cultural
perspectives in English, French and eight Aboriginal languages.

About Rogers Communications Inc.
Rogers Communications is a
diversified Canadian communications and media company. We are Canada’s
largest provider of wireless voice and data communications services and
one of Canada’s leading providers of cable television, high-speed
Internet and telephony services. Through Rogers Media we are engaged in
radio and television broadcasting, televised shopping, magazines and
trade publications, and sports entertainment. We are publicly traded on
the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York
Stock Exchange (NYSE: RCI). For further information about the Rogers
group of companies, please visit www.rogers.com