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Celebrate Eid and Diwali with Free Long Distance Calling and Exclusive New Multicultural Channel Previews from Rogers Cable

September 16, 2009

News Releases

Rogers celebrates 10 years of carrying South Asian Programming

TORONTO, Sept. 16 /CNW/ – Rogers Communications Inc. announces today two special offers for its customers, one for Rogers Home Phone and the other for Digital Cable. In celebration of Eid and Diwali, home phone customers can make free long distance calls to select countries around the world on these holidays. In addition to this, Rogers Digital Cable celebrates its 10th anniversary since carrying its first South Asian channel, the Asian Television Network (ATN), with the launch of seven brand new South Asian channels which will be available on free preview.

As part of an ongoing commitment to quality and diverse programming, Rogers Cable continues to expand its multicultural offerings across ethnic markets with over 80 multicultural channels. “Beginning with the launch of ATN ten years ago, Rogers Cable has grown its South Asian offerings which include over 30 channels by the end of September,” said Steven Wagner, Senior Vice President and Chief Marketing Officer, Rogers Cable.

To help connect families world-wide, Rogers Home Phone customers are invited to make free long distance calls to select countries on the largest South Asian holidays, Eid and Diwali. “Customer appreciation is at the heart of our free long distance offer,” Wagner continued, “We understand the importance of staying connected with family and friends around the world, which is why Rogers is pleased to offer its customers the chance to talk to who they want and as long as they want during Eid and Diwali.”

Rogers Home Phone customers can take advantage of the following free long distance offers:

-   Eid - September 19, for 24 hours beginning at 8:00 p.m. (ET) to the
        United Kingdom, India, Pakistan, Bangladesh, Iran, Afghanistan,
        Indonesia and Saudi Arabia

    -   Diwali - October 17, for 24 hours beginning at 8:00 a.m. (ET) to the
        United Kingdom, India, Sri Lanka, Bangladesh, Nepal and Singapore

The seven new South Asian channels launching in free preview later this month in the Greater Toronto Area include Star News, Star India Gold, SET Max, Star One, PTC Punjabi, MH1 and VIJAY. Following the free preview period, these channels will be available for purchase as part of one of two new multicultural packages, Hindi Mega Pack or Punjabi Package, with the exception of VIJAY which will be available a la carte.

To learn more about free long distance calling on Eid, visit For more information about Rogers Digital Cable, visit, and multicultural cable packages at

About Rogers Cable:

Rogers Cable Communications Inc. is a wholly-owned subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media company. Rogers Cable’s advanced digital two-way network passes approximately 3.6 million homes in Ontario, New Brunswick and Newfoundland, with 65% basic penetration of its homes passed. Rogers Cable pioneered high speed Internet access and now 44% of homes passed by its cable networks are Internet customers while 68% of its basic cable customers subscribe to Rogers’ Hi-Speed Internet service. With 69% digital penetration, Rogers Cable offers a leading selection of High Definition TV programming, a complete array of Rogers On Demand services (including Video on Demand (VOD), Subscription VOD, Personal Video Recorders and Timeshifting channels), and an extensive line-up of sports and multicultural programming. Rogers Cable now offers home telephone service (voice-over-cable) to approximately 95% of its cable territory and, combined with its circuit switched telephony subscribers, has over 1 million local telephony customers. Rogers Cable is a national provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses. In addition it operates over 450 Rogers Retail stores.

For more information about Rogers, visit