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Celebrate Mom This Mother's Day With a Call On Us

Rogers offers postpaid wireless customers one hour of free long-distance calling to almost anywhere in the world on May 8

TORONTO, May 6, 2016 /CNW/ – How are you celebrating mom this Mother’s Day? Twenty-five per cent of Canadian moms say they would prefer a phone call from their children on Mother’s Day over flowers (13 per cent), so this year, Rogers is helping its wireless customers connect with the special women in their lives by offering an hour of free long-distance calling across Canada and to most places around the world on May 8. 

“Our customers’ time is valuable, so we work hard to help them stay connected to their families every day – whether it’s a text to say the train is late or sending a photo to grandparents,” said Leroy Williams, Vice-President Rogers Marketing, Rogers Communications. “We want to help families come together on Mother’s Day, no matter the distance.  Whether your mom is in Michigan, like mine, or across the pond, we want to make it easier to pick up the phone and call her, with long-distance calling on us.”

And how are kids planning on wishing mom a “Happy Mother’s Day” and showing how much they care?  A recent study shows spending time together and making a phone call top the list – 53 per cent plan on visiting mom, 44 per cent plan on phoning her, 20 per cent plan on sending a letter or card, and 11 per cent plan on texting or emailing her. 

On May 8, Rogers postpaid wireless customers will get an hour of free long-distance calling for calls made from their wireless phone within Canada on the Rogers network to domestic and over 200 international destinations.  Customers can choose to make their hour-long call any time they want on May 8 and will automatically be zero-rated for one hour of long-distance charges on their next invoice. 

About the Company:

Rogers is a leading diversified Canadian communications and media company.  We are Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services to consumers and businesses. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. Our shares are publicly traded on the Toronto Stock Exchange (TSX:  RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

About the survey:
This online survey was conducted by Rogers Consumer Insights in association with Vision Critical among a national sample of 512 Canadian panelists, aged 18+ from across the country. The survey was administered in English between April 28 and May 2, 2016.  The data is weighted to replicate the actual population distribution by gender and region according to the 2011 Census.                                                                        

SOURCE Rogers Communications Canada Inc. – English