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Celebrate the splendour of spring with the LOULOU Limited Edition Collection and meet the winner of Canada's Plus Size Model Search
Mar 31, 2009
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TORONTO, March 31 /CNW/ - Spring has never been so fresh and fabulous for full figured Canadian women. On March 31, 2009, Addition Elle and Penningtons stores will celebrate the launch of the Spring, 2009 LOULOU Limited Edition Collection, with fashion parties across Canada. The latest capsule collection is a hot ticket for plus size fashionistas who want to kick their style up a notch and stay at the forefront of fashion trends. An extra special highlight for fashion party attendees in Ontario and Alberta will be a guest appearance by Brittney Fisher from Vernon, BC who was recently crowned the winner of Canada's Plus Size Model Search. "We are thrilled to partner again with LOULOU magazine and to introduce a new and beautiful LOULOU Limited Edition Collection for Spring, 2009," says Kerry Mitchell, President, Addition Elle, Penningtons and MXM. "And we are equally pleased that Brittney will be a part of the fashion parties for this season. The response to our search to find Canada's Plus Size Model was incredible and we know that our customers will love having a chance to meet Brittney in person."Brittney's tour will include the following locations: - Tuesday, March 31: Addition Elle, 132, Yonge Street, Toronto, 5-8pm - Wednesday, April 1: Penningtons, Heartland Town Centre, 6075 Mavis Road, Mississauga, 6-9pm - Thursday, April 2: One Plus, 595 West Street, Brantford, Ontario, 6-9pm - Tuesday, April 7: Addition Elle, Market Mall, 3625 Shaganappi Trail, NW, Calgary, 6-7pm - Tuesday, April 7: Penningtons, London Town Square, 3545-32nd Ave. NE, Calgary, 7:30-9pm - Wednesday April 8: One Plus, 200 Mayfield Common North West, Edmonton, 6-7pm - Wednesday, April 8: Edmonton, Addition Elle, South Edmonton Common, 7:30-9pm The new LOULOU Limited Edition collection is comprised of eight trend-focused items that are wonderfully wearable and designed to flatter the 14 plus woman. Key trends featured within the capsule collection include: - Asymmetric shapes: cut to flatter and fit to perfection - Embellished details: newest this season are 'printed' jewels - necklace printed t-shirts - Prints, prints, and more prints: geometric abstracts and animal prints - Wonderful, water-colour blues: from Klein blue to Mediterranean turquoise - Dresses: safari-inspired or city-chic shirt-waisters - belted for body definition - Drapey tops: to bring out the Greek goddess in all who wear them - The 'must-have', 'must-wear' pencil skirt: skims the body to give a slim silhouette - Beautiful bras: strapless, plunging, and lacey ones that are fun and sexyFashion expert and Editor-in-Chief of LOULOU magazine, Claude Laframboise, adds that, "a safari-inspired jacket is a girl's best friend from 9 to 5, 5 to 7 and beyond. It's the perfect accessory for this season's African-inspired theme." The new LOULOU Limited Edition collection will arrive in stores starting March 31st, 2009. Photographs of the collection are available upon request. About Reitmans Fashion Group Addition Elle Addition Elle's mission is to celebrate the "body confidence" of its plus-sized shoppers with an exciting array of contemporary and classic fashions featured in its 130 locations across Canada. In addition to superb collections of work and weekend styles, Addition Elle carries a beautiful selection of intimate apparel, sleepwear, outerwear and accessories designed to address all of its customers' lifestyle needs. Addition Elle fashions can be purchased in-store or online at additionelle.com. Penningtons With over 165 locations across Canada, Penningtons is known as the "destination store" for plus-sized women. Offering a great selection of contemporary and classic fashions including lingerie, sleepwear, outerwear, accessories and hosiery, Penningtons makes it easy for its customers to find looks they'll love at unbeatable prices, both in-store and online at penningtons.com. MXM MXM, Canada's premier junior 14+ fashion brand, is 5 years young and going strong! Ever since its introduction, MXM took the junior plus-sized market by storm and quickly grew in popularity by featuring the latest, hottest looks and trends. Young 14+ fashionistas across Canada can find MXM in all Penningtons stores and the majority of Addition Elle locations as well as at the online shop at mxm.ca. About LOULOU magazine Launched in 2004, LOULOU is Canada's shopping expert. Packed with expert advice, amazing deals and unique finds, LOULOU delivers the hottest fashion, beauty and lifestyle buys on the Canadian market - with complete purchasing information for every item featured. With editions in English and French, LOULOU is the perfect accessory for Canadian shoppers coast-to-coast. For further information about LOULOU magazine, visit louloumagazine.com. LOULOU is published by Rogers Publishing Limited (TSX: RCI; NYSE:RG), a division of Rogers Media Inc. For further information about the Rogers group of companies, visit rogers.com./NOTE TO PHOTO EDITORS: A photo accompanying this release is available on the CNW Photo Network and archived at http://photos.newswire.ca. Additional archived images are also available on the CNW Photo Archive website at http://photos.newswire.ca. Images are free to accredited members of the media/