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Celebrate the splendour of spring with the LOULOU Limited Edition Collection and meet the winner of Canada's Plus Size Model Search

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    TORONTO, March 31 /CNW/ - Spring has never been so fresh and fabulous for
full figured Canadian women. On March 31, 2009, Addition Elle and Penningtons
stores will celebrate the launch of the Spring, 2009 LOULOU Limited Edition
Collection, with fashion parties across Canada. The latest capsule collection
is a hot ticket for plus size fashionistas who want to kick their style up a
notch and stay at the forefront of fashion trends.
    An extra special highlight for fashion party attendees in Ontario and
Alberta will be a guest appearance by Brittney Fisher from Vernon, BC who was
recently crowned the winner of Canada's Plus Size Model Search.
    "We are thrilled to partner again with LOULOU magazine and to introduce a
new and beautiful LOULOU Limited Edition Collection for Spring, 2009," says
Kerry Mitchell, President, Addition Elle, Penningtons and MXM. "And we are
equally pleased that Brittney will be a part of the fashion parties for this
season. The response to our search to find Canada's Plus Size Model was
incredible and we know that our customers will love having a chance to meet
Brittney in person."Brittney's tour will include the following locations:

    -   Tuesday, March 31: Addition Elle, 132, Yonge Street, Toronto, 5-8pm
    -   Wednesday, April 1: Penningtons, Heartland Town Centre, 6075 Mavis
        Road, Mississauga, 6-9pm
    -   Thursday, April 2: One Plus, 595 West Street, Brantford, Ontario,
        6-9pm
    -   Tuesday, April 7: Addition Elle, Market Mall, 3625 Shaganappi Trail,
        NW, Calgary, 6-7pm
    -   Tuesday, April 7: Penningtons, London Town Square, 3545-32nd Ave. NE,
        Calgary, 7:30-9pm
    -   Wednesday April 8: One Plus, 200 Mayfield Common North West,
        Edmonton, 6-7pm
    -   Wednesday, April 8: Edmonton, Addition Elle, South Edmonton Common,
        7:30-9pm

    The new LOULOU Limited Edition collection is comprised of eight
trend-focused items that are wonderfully wearable and designed to flatter the
14 plus woman. Key trends featured within the capsule collection include:

    -   Asymmetric shapes: cut to flatter and fit to perfection
    -   Embellished details: newest this season are 'printed' jewels -
        necklace printed t-shirts
    -   Prints, prints, and more prints: geometric abstracts and animal
        prints
    -   Wonderful, water-colour blues: from Klein blue to Mediterranean
        turquoise
    -   Dresses: safari-inspired or city-chic shirt-waisters - belted for
        body definition
    -   Drapey tops: to bring out the Greek goddess in all who wear them
    -   The 'must-have', 'must-wear' pencil skirt: skims the body to give a
        slim silhouette
    -   Beautiful bras: strapless, plunging, and lacey ones that are fun and
        sexyFashion expert and Editor-in-Chief of LOULOU magazine, Claude
Laframboise, adds that, "a safari-inspired jacket is a girl's best friend from
9 to 5, 5 to 7 and beyond. It's the perfect accessory for this season's
African-inspired theme."
    The new LOULOU Limited Edition collection will arrive in stores starting
March 31st, 2009. Photographs of the collection are available upon request.

    About Reitmans Fashion Group

    Addition Elle

    Addition Elle's mission is to celebrate the "body confidence" of its
plus-sized shoppers with an exciting array of contemporary and classic
fashions featured in its 130 locations across Canada. In addition to superb
collections of work and weekend styles, Addition Elle carries a beautiful
selection of intimate apparel, sleepwear, outerwear and accessories designed
to address all of its customers' lifestyle needs. Addition Elle fashions can
be purchased in-store or online at additionelle.com.

    Penningtons

    With over 165 locations across Canada, Penningtons is known as the
"destination store" for plus-sized women. Offering a great selection of
contemporary and classic fashions including lingerie, sleepwear, outerwear,
accessories and hosiery, Penningtons makes it easy for its customers to find
looks they'll love at unbeatable prices, both in-store and online at
penningtons.com.

    MXM

    MXM, Canada's premier junior 14+ fashion brand, is 5 years young and
going strong! Ever since its introduction, MXM took the junior plus-sized
market by storm and quickly grew in popularity by featuring the latest,
hottest looks and trends. Young 14+ fashionistas across Canada can find MXM in
all Penningtons stores and the majority of Addition Elle locations as well as
at the online shop at mxm.ca.

    About LOULOU magazine

    Launched in 2004, LOULOU is Canada's shopping expert. Packed with expert
advice, amazing deals and unique finds, LOULOU delivers the hottest fashion,
beauty and lifestyle buys on the Canadian market - with complete purchasing
information for every item featured. With editions in English and French,
LOULOU is the perfect accessory for Canadian shoppers coast-to-coast. For
further information about LOULOU magazine, visit louloumagazine.com. LOULOU is
published by Rogers Publishing Limited (TSX: RCI; NYSE:RG), a division of
Rogers Media Inc. For further information about the Rogers group of companies,
visit rogers.com./NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/