Digital Starter Pack trial launches in London, Ontario
TORONTO, Nov. 1, 2011 /CNW/ – Rogers Communications Inc. announced today
the launch of the first Digital Starter Pack, an innovative, new trial
that gives Rogers cable customers the choice and flexibility they
“Customers have told us they want to build their own TV packages and
only want to pay for the channels they watch,” said John Boynton,
Executive Vice President and Chief Marketing Officer, Rogers
Communications Inc. “We have been looking at offering more customized
solutions for some time that give customers more flexibility with all
the benefits of reliable, digital cable, including Rogers on Demand.
This trial gives us the chance to hear from our customers about the
packages that work for them.”
Available beginning November 8 as a trial in London, Ontario, the Rogers
Digital Starter Pack delivers a standard set of 86 core TV channels,
including government mandated channels, for a base price of
$20.29/month including all monthly fees.* Customers can order the
Digital Starter Pack and then choose any additional 15, 20 or 30
channels from more than 100 options, starting at $26.38/month including
all monthly fees.
The Digital Starter Pack trial will run until the end of March 2012.
Recently, the Canadian Radio-television and Telecommunications
Commission has asked Canada’s vertically integrated companies to submit
a report examining flexible TV packaging by April 1, 2012. The Digital
Starter Pack trial program is the first step in providing customers
with more flexible choices.
“We think this Rogers-first is a very positive step forward for the
industry and for consumers,” said Boynton. “Delivering customized,
affordable digital TV is just one of the ways we’re continuing to
innovate for customers. We look forward to working with our content
providers to measure the results of this trial to ensure it works for
Customers in the London area can contact Rogers by phone or visit their
local Rogers retail store to learn more about the Digital Starter
* Includes CRTC Local Programming Improvement Fund Fee of 1.5% of the
recurring TV monthly service fee. Taxes extra.
About the company:
Rogers is a diversified public Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment.
We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and
RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further
information about the Rogers group of companies, please visit www.rogers.com.