CityLine to visit other markets in 08/09 season
Successful Casting Call In-Progress
Special Guest Hosts Throughout the Summer
TORONTO, June 2 /CNW/ - The Rogers Media Television group, a division of
Rogers Media Inc., is pleased to announce it has renewed Citytv's "CityLine"
for Fall '08, the 24th year of this award winning show. "CityLine" is the
longest running and most successful daytime show for women in Canadian history
and is watched by 1.7 million people weekly across Canada(*).
The 08/09 season will continue to include live studio audiences and in
the new season, "CityLine" will go on the road to host live audiences in other
great Canadian cities. "CityLine" will move into its brand new studio in the
heart of downtown Toronto at Yonge & Dundas in 2009 and all productions will
continue in high definition. Citytv has been casting for the permanent host
role and meeting with a number of well known Canadian entertainers from across
North America - response to this casting call has been overwhelmingly
positive. Robert Lawlor, Executive Producer for non-news productions, will
work with "CityLine's" veteran Supervising Producer Chrissie Rejman to select
the new host and to enhance the viewer-experience.
"This is an exciting time for "CityLine" viewers and staff. The
flexibility of the new host will allow the show to extend its relationship
with viewers and attract larger audiences. "CityLine" has such a successful
track record that this next season will blend what viewers liked the most of
past seasons with some new ideas to delight our audience", says Lawlor.
"CityLine" will continue to produce new shows this summer. "The summer will be
a lot of fun as we will combine familiar guest experts our viewers know and
trust with new, energetic guest hosts to inform, engage and entertain
audiences", added Rejman.
A variety of talented guest hosts will appear on "CityLine" throughout
the summer months. Our guest hosts are all well known and charismatic media
personalities in television and radio. Confirmed guest hosts include:
"BT-BreakfastTelevision" Toronto's Dina Pugliese, "CityNews" Toronto
personality Kathryn Humphreys, actress Jessica Holmes ("Air Farce Live"),
sports anchor Jody Vance ("Rogers Sportsnet", "Leaf's TV") and radio
personality Christine Cardoso (97.3 EZ Rock).
"CityLine has a loyal audience and strong brand recognition with viewers
in all of our markets. We are enthusiastic about the 24th season of "CityLine"
and beyond because the combination of a new host, new studio, familiar guest
experts and additional resources, should benefit viewers", says Jamie
Haggarty, EVP Television Operations for Rogers Media Television and VP/GM of
Citytv Toronto. "We plan on expanding the appeal of "CityLine" so Canadian
women and men tune into the show more than ever to keep up on cooking, health,
beauty, fashion, home and garden trends on tv, on-line, on-demand and on
mobile", added Haggarty.
Citytv, with stations in Toronto, Vancouver, Calgary, Edmonton and
Winnipeg, broadcasts intensely-local, urban-oriented, culturally-diverse
television in its own unique, interactive style. With its strong local voice,
Citytv offers a distinct alternative to other conventional television
offerings. Its instantly recognizable 'look' and 'sound' are the product of
refreshingly different on-air personalities, unique program formats and high
television style. Citytv is a division of Rogers Media Inc., a division of
Rogers Communications Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 52 AM and FM radio stations across Canada. Television
properties include five Citytv stations, five OMNI multicultural television
stations, Rogers Sportsnet, a specialty sports television service that
provides four regional sports channels across Canada plus a national HD
channel and the Shopping Channel, a televised and Internet shopping service.
Broadcasting also owns The Biography Channel Canada and G4TechTV Canada and
holds interests in several Canadian specialty television services, including
Viewers Choice Canada. Rogers Publishing produces 78 publications, including
many well-known consumer magazines such as Maclean's, Chatelaine, Flare,
L'actualité and Canadian Business, and is the leading publisher of a number of
industry, medical and financial publications. All media properties are
integrated with their own popular web sites. Rogers Media also owns The
Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and
entertainment facility. Media also holds 50% ownership in Dome Productions, a
mobile production and distribution joint venture that is a leader in HDTV
production in Canada.
(*) BBM Canada Spring '08 (Feb.25-May 25/08), Citytv/Achannel Total
Canada 2+ Unduplicated Reach and Cumulative Women 25-54 AMA