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Citytv and Jim Pattison Broadcast Group Sign Affiliate Agreement for Three Key Markets in Western Canada

May 3, 2012

News Releases

– Follows today’s earlier announcement of Citytv expansion in Montreal
– Citytv now available in 9 million Canadian homes –

TORONTO AND KAMLOOPS, BC, May 3, 2012 /CNW/ – Continuing the momentum of
expanding its footprint in key Canadian markets, Citytv announced today
an affiliate agreement with the Jim Pattison Broadcast Group that will
deliver Citytv programming to new audiences on a long-term basis on all
three of Pattison’s television stations in Western Canada.

This deal follows Rogers Media’s intended acquisition of Métro14
Montréal from Channel Zero, which was announced earlier today, and the
acquisition of SCN in Saskatchewan announced in January, both of which
are pending regulatory approval.

Beginning September 1, the Pattison stations will air 90% of Citytv
programming throughout prime time and the majority of the morning and
daytime hours, and will follow the Citytv Vancouver programming grid,
including the airing of the popular morning show Breakfast Television.  Pattison will continue to produce and broadcast its award-winning
local newscasts (at 12 noon and the dinner hour), which dominate market
share in each of their communities.

The affiliate agreement is with all three of Pattison’s television
stations:  CFJC TV7 (Kamloops, BC), CKPG TV (Prince George, BC), and
CHAT TV (Medicine Hat, AB).

With today’s announcements, Citytv is now available in 9 million
Canadian households.

“The affiliate agreement with Pattison allows us to extend the popular
Citytv brand and deliver our world-class programming and premium
content to new audiences on a long-term basis. This is a pivotal step
en route to achieving our goal of Citytv becoming a national network,”
said Scott Moore, President of Broadcast, Rogers Media.  “The deal,
which offers stability of Citytv programming in these markets for a
consistent and reliable viewing experience, also offers national
advertisers better value and a more robust reach.”

This affiliate agreement is the natural evolution of a successful
partnership with Pattison for Citytv prime time and select daytime
programming.  The previous programming deal was to expire in August
2012
and has been replaced with this new long-term arrangement that
marries Pattison’s local news strengths with Citytv’s premium content
and provides viewers with long-term stability and best-in-class
programming.

“This new long-term agreement solidifies our valued partnership with
Rogers Media and Citytv, working together to bring to our viewers and
the advertising community the best in television programming from a
national and international perspective, as well as our stations’
award-winning local news and information lineup,” said Rick Arnish,
President, Jim Pattison Broadcast Group.

The three Pattison stations will continue to operate in their respective
markets with the current management team and employees.

About Jim Pattison Broadcast Group
The Jim Pattison Broadcast Group is Canada’s largest private
western-based radio and television company, operating 29 FM stations
and three television stations in British Columbia and Alberta. Their
award-winning stations are market leaders with a penchant to be the
eyes and ears of each community they are proudly licensed to serve. The
Jim Pattison Broadcast Group is an operating division of The Jim
Pattison
Group.  Please visit www.jpbroadcast.com for a list of the stations and overview.

About Citytv
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and
Winnipeg offer viewers intensely-local, urban-oriented,
culturally-diverse television programming. A distinct alternative to
other conventional television stations, Citytv engages its viewers with
dynamic on-air personalities and delivers an entertaining mix of news,
local-interactive formats such as: Breakfast Television and CityLine;
as well as local Canadian and US acquired prime time entertainment
programming. Citytv is a part of Rogers Broadcasting Limited, a
division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which
is a diversified Canadian communications and media company. For more
information on Citytv stations and programming, visit www.citytv.com