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Citytv Garners Double-Digit Audience Growth and Market Share Increases During Fall Premiere Week

October 3, 2012

News Releases

TORONTO, Oct. 2, 2012 /CNW/ – With more comedies, more dramas, and more
destination viewing, Citytv’s momentum continues with double-digit
audience growth and market share increases across the country in key
demos during fall premiere week.

From September 24 to 30, Citytv gained 22 per cent market share
nationally (P2+) over last year’s premiere week, with a year-over-year
audience increase of 34 per cent in total P2+ audiences, and 44 per
cent in the key A25-54 demographic.

“Without a doubt, this is Citytv’s strongest – and most competitive –
prime-time schedule in network history.  And the viewers clearly
agree,” said Scott Moore, President, Broadcasting, Rogers Media. “With
Citytv’s expanded footprint, we are now in more than nine million
homes, reaching more viewers than ever before, and our goal of
delivering our world-class content to a national audience is firmly
within our grasp.”

Added Malcolm Dunlop, Executive Vice-President of Programming and
Operations, Broadcast, Rogers Media: “With some of the highest rated
and most anticipated new and returning series of the fall, Citytv has
proved it is more than a regional network, and has levelled the playing
field in the Canadian television landscape.”

Citytv Fall Premiere Series Highlights:

  • The season premiere of sophomore comedy 2 Broke Girls on Monday evening attracted the highest overnight audience for a comedy
    in Citytv history with 1.3 million viewers (2+) – a 42 per cent
    increase over the series premiere – and won its timeslot in all key
    demos (A25-54, A18-29, and A18-34)
  • New dramatic series Revolution premiered on Monday, Sept. 17 with a 993,000 average audience (P2+),
    winning the timeslot nationally
  • On Thursday evening, sophomore drama Person of Interest attracted the highest overnight ratings to-date for the series (1.1
    million, P2+), up 31 per cent from the series premiere
  • Hot off its Emmy® sweep, Modern Family attracted an average of 1.04 million viewers (P2+) – the best overnight
    airing in the hit comedy’s history – and was up 38 per cent nationally
    from last year’s premiere

Citytv Fall Premiere Ratings Highlights Night-By-Night:

  • Sunday’s prime-time lineup is up 94 per cent (P2+) over last year’s
    premiere week (Sunday)
  • Monday night’s prime-time lineup is up 59 per cent over the 2011
    premiere week (Monday) nationally among total P2+ audiences and the key
    A25-54 demographic
  • Tuesday night’s prime-time lineup is up 45 per cent (P2+) over last
    year’s premiere week (Tuesday) with sophomore comedy New Girl up 11 per cent (P2+) nationally from the 2011 series premiere
  • Wednesday night comedies continue to see a ratings rise with The Middle up 40 per cent nationally (P2+) and 57 per cent in the key A25-54
    demographic year-over-year
  • Thursday’s prime-time schedule is up 27 per cent (P2+) over last year’s
    premiere week (Thursday), with sophomore drama  Person of Interest up 16 per cent nationally (A25-54) from the series premiere

About Citytv
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton,
Winnipeg, and Saskatchewan offer viewers intensely-local,
urban-oriented, culturally-diverse television programming. A distinct
alternative to other conventional television stations, Citytv engages
its viewers with dynamic on-air personalities and delivers an
entertaining mix of news, local-interactive formats such as: Breakfast
Television and Cityline; as well as local Canadian and US acquired
prime time entertainment programming. Citytv is a part of Rogers
Broadcasting Limited, a division of Rogers Communications Inc. (TSX:
RCI and NYSE: RCI) which is a diversified Canadian communications and
media company. For more information on Citytv stations and programming,
visit www.Citytv.com

Source:  BBM Canada, September 17 and week of September 24-September 30,
2012, overnight data. Total Canada AMA. All comparisons made to Live +
Same Day Playback data for 2011.

SOURCE: Rogers Media Inc.