Citytv Restructures Television Operations To Improve Business and Better Serve Audiences
TORONTO, Jan. 19 /CNW/ – Citytv announced today a restructuring of its television operations in order to focus on areas of the business that deliver the best results and better serve changing audience patterns.
“Today’s changes, although difficult, are necessary to align our operations with the economic and regulatory realities of our industry,” says Leslie Sole, CEO, Rogers Media Television. “We are improving our core business by tightening our operations and concentrating on the strengths of our top performing local programs.”
Citytv will continue to produce Breakfast Television and CityLine for all markets and CityNews at Six and CityNews Tonight in Toronto. Shifting viewer patterns coupled with the overall state of the economy required the company to rethink its programming lineup.
“We believe in local television,” commented Jamie Haggarty, EVP Television Operations, Rogers Media Television. “We remain committed to innovation and development of our stations to increase our impact on our local markets. We will focus on quality over quantity.”
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit Citytv.com.