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Damage control: Communicating during a crisis


    TORONTO, Nov. 4 /CNW/ - Tainted food, dangerous explosions, bank
collapses. No matter what the crisis, in all of these cases, the affected
corporations were suddenly thrust into the media spotlight with some major
explaining to do.
    Sadly, this could happen to you. If or when it does, effective
communication with your stakeholders and the public will go a long way to
minimize the damage done to your company's operation and reputation.
    Boyd Neil, public relations expert from Hill and Knowlton Canada, joins
this Business Coach podcast on crisis communication The senior vice-president
and national practice director of corporate communications addresses a range
of relevant topics including:-   How crisis communication differs from other sorts of communications
    -   The benefits of effective crisis communication
    -   The process of forming a message during a crisis
    -   Who should deliver the message
    -   Which media should be used to communicate your messageThe Business Coach podcast offers insight and information to help
entrepreneurs run their small business better. Launched in October 2006, The
Business Coach podcast is available for download from iTunes, and The Business Coach is co-produced by PROFIT Magazine and BMO
Bank of Montreal.
    Previous episodes of Canada's leading podcast for small business include:
Growth strategies, Starting out, fall Forecast 2008, Going Global, The ABCs of
"Generation Y," Recession-proofing, Lessons from the Dragons' Den, Personal
Finance, Better Workplaces, Social Media, Tax Planning, Going Global, Retire
Rich, Cash Management, Fortune Hunters, Economic Outlook, Search Engine
Optimization, Selling Your Business, Marketing Taglines, Currency Hedging, IT
Security, Community Investment and Small-Business Branding.
    The Business Coach podcast is offered in both English and French. The
English-language interviews are hosted by Ian Portsmouth. L'actualité
magazine's Pierre Duhamel leads the French-language episodes.

    About PROFIT

    PROFIT: Your Guide to Business Success is Canada's preeminent publication
dedicated to the management issues and opportunities facing small and
mid-sized businesses. For more than 25 years, Canadian entrepreneurs across a
vast array of economic sectors have remained loyal to PROFIT because it's a
timely and reliable source of actionable information that helps them increase
their revenues, boost their profitability and get the recognition they deserve
for generating positive economic and social change. Published six times a year
by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the
chief executives of companies with 5 to 250 employees and annual revenue of
$1 million to $25 million, reaching more than 300,000 readers across Canada.
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