TORONTO, Dec. 4 /CNW/ - Keith Pelley, President of CTV-Rogers Olympic
consortium, today announced David Strickland as Senior Vice-President of Sales
and Adam Ashton as Vice-President of Marketing for CTV-Rogers' coverage of the
2010/2012 Olympic Games.
Reporting to Pelley and effective immediately, Strickland and Ashton are
the latest additions to the CTV-Rogers Olympic team, following announcements
last month appointing Rick Chisholm as Executive Vice-President, Broadcasting,
and Alon Marcovici as Vice-President, Digital Media and Research.
Strickland is responsible for overseeing all aspects of the revenue
streams (conventional, specialty, radio, mobile and online), including
sponsorships, sales packaging and pricing, and business development. He will
also build and lead the CTV-Rogers Olympic national sales team, and create a
targeted sales strategy for traditional and new media.
Strickland's impressive 23-year sales and marketing career spans the
consumer products and services, sports and entertainment, media, and retail
industries. His extensive Olympic experience includes various roles with
leading organizations: as Director of Marketing for CTV, Strickland developed
the strategy and launch presentation for the network's coverage of the 1992
Summer Olympics in Barcelona and 1994 Winter Olympics in Lillehammer; as
Senior Vice-President of Marketing for Hudson's Bay Company/Zellers,
Strickland oversaw the media buying campaign for the 2004 Summer Olympics in
Athens; and as Vice-President of Business Development for Enbridge Inc., he
led the retail division's sponsorship of the 2008 Toronto Olympic Bid.
Strickland has also worked in leadership roles at Toronto Raptors Basketball,
Labatt Breweries of Canada, and Pepsico. Most recently, he was a business
consultant, with numerous clients including the CFL, JWT Advertising and
"David is very well-respected throughout the business and marketing
communities. His exceptional business acumen, combined with his Olympic and
sales experience, makes him a perfect fit for this role," said Pelley.
"David's vision, leadership and creativity will be a driving force in the
success of all sales initiatives leading up to the 2010 and 2012 Olympics."
Ashton will lead and integrate the strategic marketing and promotional
activity across a broad spectrum of internal media assets with a focus on the
Olympic consortium's brand plan, creative, advertising, communications,
hospitality, licensing, promotions and sponsor integration. Ashton will also
manage the marketing relationship with VANOC to enhance and protect the
Olympic brand while maximizing a consistent Olympic broadcast experience for
With 13 years experience, Ashton has risen through the ranks at TSN and
was most recently Vice-President of Marketing for the national sports
specialty network, where he oversaw the consumer marketing strategy, which
included consumer advertising, on-air promotion, communications and event
marketing. Throughout his 10 years at TSN, Ashton worked in partnership with
numerous sports organizations including the NHL, Hockey Canada, CFL, NFL and
the Canadian Curling Association. Ashton also co-launched and managed TSN
Events, a business division that extended the TSN brand through event
sponsorship, licensing and new broadcast opportunities, and played a key role
in acquiring the NASCAR marketing rights in Canada and creating NASCAR's first
international operation. Prior to joining TSN, Ashton was a National Key
Account Manager at SEGA of Canada Inc., where he managed sales
responsibilities for a retail account base including Canadian Tire and
"Adam is an accomplished and intelligent marketing executive, and having
worked with him at TSN for many years, I saw first-hand his impressive track
record and skill set. He consistently achieves results through disciplined
planning, effective communications and executional excellence," said Pelley.
(xx)Media Note(xx) Download photos and bios of Strickland and Ashton at
www.ctvmedia.ca. Click on "Olympics" and then "Executives".
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., operates
Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 51 AM and
FM radio stations across Canada. Television properties include 5 City TV
stations as well as the OMNI multicultural television stations. Rogers
Sportsnet, Canada's live event leader, offers viewers five channels and
Sportsnet HD and the Shopping Channel is a televised and Internet shopping
service. Rogers Publishing produces many well-known consumer magazines such as
Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the
leading publisher of a number of industry, medical and financial publications.
All media properties are integrated with their own popular web sites. Rogers
Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a
year-round sports and entertainment facility.
CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.