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DIGITAL SHOW COMES TO TV: A FIRST IN CANADA. ROGERS MEDIA TO AIR "THE BOOTH" ON CITYTV AUGUST 27th

August 25, 2010

News Releases

TORONTO, Aug. 25 /CNW/ – Rogers Media announced today that the highly
acclaimed online show “The Booth at the End” will air on Citytv August 27th
at midnight.  The Booth was first released online through “Shorts
in the City
,” a Citytv.com programming initiative in partnership
with Nissan Canada. The show was created by Vuguru, Michael Eisner’s new
media studio in which Rogers is an investor.

“The Booth at the End” centres on a mysterious Man
(Xander Berkeley, 24) who sits at a booth at the end of a diner. People
come to him with things they want: A parent with a sick child, a woman
who wants to be prettier, a nun who wants to hear God again. The Man can
make these things happen – for a price. In exchange for what they want,
these individuals must sacrifice their morals and do deeds normally
inconceivable to them. The Man never forces anyone to do anything.  The
show ultimately asks the question “How far would you go to get what you
want?”  “The Booth” is an ensemble cast showcasing well known actors
from TV and film, including Sarah Clarke (“Sister Carmel”), Matt Nolan
(“James”), Jennifer del Rosario (“Melody”) and others. 

“Viewers can catch the show August 27th at midnight on
Citytv or they can go to Citytv.com, Shorts in the City to watch
it there.  We’ve created an innovative approach to windowing content and
are excited to be making this show available on multiple screens for our
audiences,” said Claude Galipeau, SVP & GM Digital Media, Rogers Media.

About Rogers Media Inc.

Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 53 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as five OMNI multicultural
television stations, Rogers Sportsnet and Sportsnet ONE, and the
Shopping Channel, a televised and Internet shopping service. Rogers
Publishing produces many well-known consumer magazines such as
Maclean’s, Chatelaine, Flare, L’actualité and Canadian Business, and is
the leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own popular
web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club
and Rogers Centre, a year-round sports and entertainment facility.

About Nissan Canada Inc.

Nissan Canada Inc. (NCI) is the Canadian sales, marketing and
distribution subsidiary of Nissan Motor Limited and Nissan North
America
, Inc. With offices in Vancouver (BC), Mississauga (ON), and
Kirkland (QC), NCI directly employs 250 full-time staff. There are 156
independent Nissan dealerships and 29 Infiniti retailers across Canada.
Nissan is dedicated to improving the environment under the Nissan Green
Program 2010, whose key priorities are reducing CO(2) emissions, cutting
other emissions and increasing recycling. More information about Nissan
in Canada and the complete line of Nissan and Infiniti vehicles can be
found online at www.nissan.ca and www.infiniti.ca.

About OMD

OMD is a full service Global Media Agency operating under the OMG
(Omnicom Media Group) Worldwide umbrella. OMG is Omnicom Group Inc’s
Global Media Company and is part of the largest marketing and corporate
communications companies in the world. OMD Canada was formed in 1999 and
is one of Canada’s top ranked media agencies.

About TBWATORONTO

TBWA Toronto (www.tbwa-toronto.com)
creates Disruptive ideas that help drive growth by making brands famous
for clients, including ABSOLUT, Apple, Infiniti, Mars, Nissan,
Petro-Canada and Visa. As a top-ten, worldwide marketing communications
firm, TBWA Toronto’s industry-leading Media Arts talent covers paid,
earned, owned and created media. Recent awards include “Best
International Network of the Decade” from Advertising Age in
2010. Fast Company magazine placed TBWA 24th on its 2009 list of
“The World’s 50 Most Innovative Companies” and as an Innovation All-Star
in 2010.