Arena naming rights expands Rogers thirteen-year sponsorship of the
Edmonton Oilers and strengthens company’s sports leadership in Canada
Part of Company’s $700 million multi-year investment in Alberta
EDMONTON, Dec. 3, 2013 /CNW/ – Rogers Communications, Rexall Sports
Corporation and the Edmonton Oilers today announced the new home of the
Edmonton Oilers will be named Rogers Place. A milestone for the new downtown Edmonton arena, Rogers Place is set to open its doors for the 2016 NHL season.
This announcement extends the unprecedented 13-year telecommunications
sponsorship deal signed at the beginning of this season which includes
extensive brand and advertising placements, arena signage, concourse,
rink, in-ice, in-bowl and in-game applications. Rogers is also the
presenting sponsor of Oilers television broadcasts, the Oilers Website
and the Oilers Mobile App. As Canada’s largest provider of wireless
voice and data communications services, Rogers will leverage its
extensive network and multiplatform content investments to enhance
fans’ experiences of the games.
“Earlier this year we were proud to announce a multi-year partnership
with Rogers that was all about creating a superior fan experience
utilizing Rogers products and services. Today’s announcement helps make
the new arena a reality and underscores its potential to make downtown
Edmonton a magnet for our community and for new investment by
world-class companies like Rogers,” said Daryl Katz, Founder and
Chairman of Rexall Sports Corporation. “I want to thank Rogers, our
fans, the City of Edmonton and our many community partners for their
support as we move ahead with what we believe will be a
transformational development for our city.”
“Today’s announcement builds on our long-term commitment to the Edmonton
Oilers, its hockey fans and our investment in Alberta,” said John
Boynton, Executive Vice-President and Chief Marketing Officer, Rogers
Communications. “Rogers Place will be one of the most technologically enabled stadiums in North
America; we look forward to bringing passionate fans a connected game
experience powered by the country’s fastest LTE network.”
Rogers announced on October 1st a $700M commitment over the next four years to further enhance and
expand Rogers LTE – Canada’s fastest LTE network, open additional
retail locations, fuel business growth and continue to build its
presence in sports in Edmonton and across Alberta.
Congratulating the Edmonton Oilers and Rogers, Mayor Don Iveson said,
“This is a great day for Edmonton’s downtown and our city. Rogers Place will become a beacon in our downtown, one that will foster a new sense
of energy that will further attract development and investment in the
heart of our city.”
“Based upon recent announcements, Rogers will be the leading brand in
Canadian hockey for many years to come. Oil Country is very proud to
have Rogers Place, sure to be Canada’s most iconic new arena, as our team’s future home in 2016. Rogers Place will serve as a catalyst for the next era of corporate investment in
world class entertainment in downtown Edmonton,” said Patrick LaForge,
President and Chief Operating Officer, Edmonton Oilers. “Our long term
partnership with Rogers is a natural fit. They share our commitment to
be an industry leader and innovator of enhanced fan experiences and
commitment to community development.”
Today’s announcement strengthens Rogers’ sports leadership in Canada.
Rogers owns the naming rights to Rogers Centre stadium in Toronto,
Rogers Arena in Vancouver and now adds Rogers Place to its roster. Rogers has a 37.5% equity stake in Maple Leaf Sports &
Entertainment, 100% ownership of the Toronto Blue Jays, and long-term
media agreements with the NHL, MLB, NFL, NBA, MLS, NCAA, Rogers Cup,
UFC, international soccer, and more.
For more information, to download photos of Rogers Place click on www.rogersplace.com/media
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high speed internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, sports entertainment, and
digital media. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please
visit rogers.com.
SOURCE Rogers Communications Inc.
Image with caption: “A glimpse of the future Rogers Place arena in Edmonton, Alberta; set to open its doors for the 2016 NHL season. (CNW Group/Rogers Communications Inc.)”. Image available at: http://photos.newswire.ca/images/download/20131203_C7024_PHOTO_EN_34247.jpg
Image with caption: “Featured from the left, Edmonton Mayor Don Iveson, John Boynton, Executive Vice-President and Chief Marketing Officer, Rogers Communications and Patrick LaForge, President and Chief Operating Officer, Edmonton Oilers (CNW Group/Rogers Communications Inc.)”. Image available at: http://photos.newswire.ca/images/download/20131203_C7024_PHOTO_EN_34305.jpg
