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Event Alert/Photo Opportunity – LOULOU Shop 'Til You Drop to transform Bloor St. tomorrow night

September 20, 2011

News Releases

Shopping party features deep discounts at major retailers, trend reports, makeovers, refreshments and more; PLUS a live performance by Juno-Award-winning musician LIGHTS

TORONTO, Sept. 20, 2011 /CNW/ – It’s almost here! The LOULOU annual Shop ‘Til You Drop extravaganza is back for a third year in a row, and is bigger than ever.

The block party will transform Toronto’s Bloor St. from Yonge St. to Avenue Rd. on Wednesday, Sept. 21 from 5 pm to 9 pm, for a fun-filled night of retail discounts (up to 30%!) on fall fashion, accessories and gifts. There will be food and drink, entertainment, makeovers, giveaways, goodie bags, a 360º mirror, makeup application, a photo booth, fashion advice, contests — plus online deals and more.

Juno-Award-winner and chart-topper LIGHTS, best know for her hit Drive my Soul, will perform at 7 pm at Sephora.

LOULOU’s content director Julia Cyboran, style editor Claude Laframboise, market editor Liv Judd and beauty director Joanie Pietracupa will be on hand at various locations to give on-trend style advice — like what to wear now, the must-try makeup looks and how to shop for you shape. PLUS crews from CityNews and CityLine will be there to capture all the action!

With partner MasterCard, participating retailers include — but are not limited to — Winners, BCBGMaxAzria, Jacob, Banana Republic, Indigo, Sephora, Nine West, GAP and Le Château.

LOULOU Shop ‘Til You Drop details:
What: Multi-retailer discount shopping party
When: Wednesday, Sept. 21, 5 pm to 9 pm
Where: Toronto’s Bloor St. between Yonge St. and Avenue Rd.
Live Performance by LIGHTS: Sephora, 131 Bloor St. W., 7 pm
Afterparty: La Société, 131 Bloor St. W. upstairs; starts at 9 pm

Shoppers must RSVP!
For more information and to RSVP, visit

About LOULOU magazine and
Launched in 2004, LOULOU is Canada’s source for shopping and celebrity-style inspiration. Packed with expert advice, amazing deals and unique finds, LOULOU delivers the hottest fashion, beauty and lifestyle buys on the Canadian market — with complete purchasing information for every item featured. With editions in English and French, LOULOU is the perfect accessory for Canadian shoppers coast-to-coast. For further information about LOULOU magazine, visit . LOULOU is published by Rogers Publishing Limited, a division of Rogers Media Inc.