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Fido Casting Call 2 Top Dog title goes to Truffle, a Vancouver Pomeranian

September 20, 2012

News Releases

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Fido wraps up search with a $200,000 donation to Dog Guides Canada

TORONTO, Sept. 20, 2012 /CNW/ – With local parks full of pampered
pooches and camera-ready pups – only one dog made it through the fierce
competition to the top of the pack. Today, Mitra Khorasani’s Pomeranian
pooch Truffle, from Vancouver, British Columbia was declared the
winning dog of the Fido Casting Call™ 2 contest.

From August 13th to September 10th, more than 9,000 Canadians entered their dogs into Fido Casting Call 2 at www.FidoCastingCall.ca. Truffle earned the winning spot by obtaining the most votes from
Canadian online voters during the four-week contest and will now star
in an upcoming Fido ad. With great support from all of the local
community events and online votes on the Fido Facebook page, Fido will
donate $200,000 to the Lions Foundation of Canada Dog Guides to train
and place 10 Dog Guides with Canadians with disabilities.

“We loved the enthusiasm Fido fans and dog lovers across the country
demonstrated for their dogs and the support they gave to the
contestants and our community partner Dog Guides Canada,” said Steven
Sarfin, Senior Director, Marketing, Fido. “We are thrilled to
demonstrate how dogs are enriching the lives of Canadians and continue
to support our partnership with Dog Guides Canada.”

“We are incredibly grateful to have been a part of this fantastic
contest!  Not only does it celebrate canine companions, but it
highlights the unique ways they enrich the lives of Canadians with
disabilities,” said Sandy Turney, Executive Director, Lions Foundation
of Canada Dog Guides.

As the Fido Casting Call 2 Winning Dog, Truffle with her owner Mitra will be treated to puppy
stardom with a trip to Montreal for a VIP puppy pampering experience
and photo shoot. Top pooches from across the country also battled it
out to win the top prize and Fido is thrilled to congratulate the top
nine finalists who will receive a Runner’s up prize pack that includes
an LG Optimus 7 Fido smartphone, Fido accessories and a personalized
medal for each pup. The top nine finalists include:

2. Goliath, Boston Terrier – Marilyn Bouchard, Jonquière, QC 
3. Gucci, Mixed Breed- Sherry Rupke, Oakwood, ON
4. Token, Samoyed- Tracey Wong, Scarborough, ON
5. Chase, American Australian Shepherd – Daryl Leonard, Perth Road, ON
6. Toby, Yorkshire Terrier -Jason Gonzalez, Toronto, ON
7. Clifford, Dachshund – Jackie Patton, Vancouver, BC
8. Yankee Doodle, Mixed Breed- Linda Teed, Ottawa, ON
9. Bali, Nova Scotia Duck Tolling Retriever- Pierre Bélanger, St-Hubert, QC
10. Mickey, Mixed Breed – Lea Mae Lico, North York, ON

Some fun Fido Casting Call 2 facts – did you know that:

  • The largest number of casting sheets were submitted from dog owners in
    Ontario, Quebec and BC
  • The most popular breeds entered were mixed breeds, Chihuahuas and
    Yorkshire Terriers
  • The most popular names for pooches entered into the Fido Casting Call  2 were Bella, Charlie, Max and Bailey

About Fido Solutions: Since its launch in 1996, Fido Solutions has offered Canadians
straightforward and affordable wireless voice and data products, on a
reliable national network with a unique customer caring
approach. Fido’s industry-leading customer care is demonstrated daily
through FidoDOLLARS™, Fido LiveANSWERS™, FidoTRADE™ and a number of other unique product and service features.
The FidoCARES™ program supports numerous national programs that enrich
Canadians’ lives through dogs and our environment.  For further
information about Fido, please visit www.fido.ca,www.facebook.com/fidomobile,  www.youtube.com/fidomobile  and www.twitter.com/fidomobile

Image with caption: “Pomeranian pooch Truffle, from Vancouver, British Columbia was declared the winning dog of the Fido Casting Call™ 2 contest with his owner Mitra Khorasani. With great support from all of the local community, Fido will donate $200,000 to the Lions Foundation of Canada Dog Guides to train and place 10 Dog Guides with Canadians with disabilities. (CNW Group/Rogers Wireless and Cable)”. Image available at: http://photos.newswire.ca/images/download/20120920_C8333_PHOTO_EN_18186.jpg

SOURCE: Rogers Wireless and Cable