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Fido Celebrates Most Successful Wireless Rewards Program in North America

February 12, 2008

News Releases

    Surpasses more than one million Members

    TORONTO, Feb. 12 /CNW/ - Fido announced today that four years after its
launch, Fido Rewards is now the most successful wireless membership program in
North America. Fido has surpassed the one million Membership milestone in the
country's first and largest wireless membership program.
    "Every Fido prepaid and postpaid Member earns 5% in FidoDollars for every
dollar spent," explained Matt Ariker, VP Customer Marketing. "This
best-in-class wireless membership program is part of why Fido has the most
satisfied customers and was awarded JD Power and Associates 2007 award for
Canada's Highest in Customer Satisfaction with Contract Wireless Service."
    Introduced February 2004, Fido Rewards remains unique to the North
American wireless industry. It was re-launched in September 2007 to include
wireless accessories and prepaid airtime as well as to allow existing
customers to have lower handset pricing than new customers. Convenient and
flexible, FidoDollars can be redeemed over the phone, online and in Fido
stores.
    "When you become a Fido customer you automatically become a full Member
with exclusive handset offers, exclusive accessory offers and exclusive
service agreements," added Ariker. "That's because at Fido, you're a Member,
not a number."

    About Fido

    Fido offers Canadian consumers a wide range of wireless voice and data
communications products and services, including international roaming in 200
countries. Fido is wholly owned by Rogers Wireless, Canada's largest wireless
provider and the country's only carrier operating on the global standard GSM
technology platform. For more information, please visit www.fido.ca.