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Fido Celebrates Most Successful Wireless Rewards Program in North America
Feb 12, 2008
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Surpasses more than one million Members TORONTO, Feb. 12 /CNW/ - Fido announced today that four years after its launch, Fido Rewards is now the most successful wireless membership program in North America. Fido has surpassed the one million Membership milestone in the country's first and largest wireless membership program. "Every Fido prepaid and postpaid Member earns 5% in FidoDollars for every dollar spent," explained Matt Ariker, VP Customer Marketing. "This best-in-class wireless membership program is part of why Fido has the most satisfied customers and was awarded JD Power and Associates 2007 award for Canada's Highest in Customer Satisfaction with Contract Wireless Service." Introduced February 2004, Fido Rewards remains unique to the North American wireless industry. It was re-launched in September 2007 to include wireless accessories and prepaid airtime as well as to allow existing customers to have lower handset pricing than new customers. Convenient and flexible, FidoDollars can be redeemed over the phone, online and in Fido stores. "When you become a Fido customer you automatically become a full Member with exclusive handset offers, exclusive accessory offers and exclusive service agreements," added Ariker. "That's because at Fido, you're a Member, not a number." About Fido Fido offers Canadian consumers a wide range of wireless voice and data communications products and services, including international roaming in 200 countries. Fido is wholly owned by Rogers Wireless, Canada's largest wireless provider and the country's only carrier operating on the global standard GSM technology platform. For more information, please visit www.fido.ca.