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Fido commits $100,000 to environmental and community projects across the country

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Canadians vote for local projects from Victoria to Montreal

To view the Social Media Release, click here: http://smr.newswire.ca/en/fido/fido-commits-100000-to-environmental-and-community

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TORONTO, July 5, 2011 /CNW/ – Fido and Evergreen today announced the
launch of Fido Share Your Care™, a campaign to support local environmental and community projects.
Canadians are invited to vote for their favourite project at www.shareyourcare.ca . In total, Fido will share $100,000 among 20 different local projects
across Canada. “We want to work together and encourage Canadians to
make choices that will reduce their ecological impact and benefit their
communities directly,” says Steven Sarfin, Senior Director, Marketing,
Fido. “We believe in making our cities more liveable and we know that
our customers want this too. We’re happy to give Canadians the
opportunity to show their support.”

Each of the 20 projects involved with Share Your Care receive base support of $2,500 totaling $50,000. In addition, the
remaining $50,000 will be distributed between the three projects which
receive the most votes. From July 5th until August 14th, Facebook users
can vote once per day for their favourite project at www.shareyourcare.ca. Votes will be gathered and ranked by popularity. The three community
projects with the highest number of votes will be announced at the end
of August.

Some of the organizations participating in Fido Share Your Care include the Gorge Waterway Initiative in Victoria BC, the Fletcher
Wildlife Garden in Ottawa ON, Friends of the Coves Subwatershed in
London ON, the Ann & Sandy Cross Conservation Area in Calgary AB, and
Befriending the Mountain in Montreal QC.

“It’s often difficult to see how we can make a difference in the face of
global environmental issues,” explains Geoff Cape, the Executive
Director of Evergreen. “That’s why we are pleased to be working with
Fido to help local champions take up the challenge in their own way and
in their own community, by applying a local solution through the Share Your Care initiative.”

Partners since 2009, Fido and Evergreen have worked together to restore
degraded public spaces, increase opportunities for outdoor recreation,
education and enjoyment, as well as improve the health and biodiversity
of natural habitats in urban communities. To date, Fido has helped
Evergreen support more than 190 school ground greening projects, 800
public greening events and workshops, engage more than 20,000
volunteers and plant over 40,000 trees and shrubs across Canada.  In
addition, Fido has saved over 3.62 tonnes of paper through its online
billing initiative.

Since its launch in 1996, Fido continues to provide new programs and
services to meet and reward the needs of its customers. The new
FidoANSWERS™ service allows customers to easily speak to live customer
service representatives at the touch of a button. With the upcoming
FidoTRADE™ program, new or existing customers will be able to trade-in
their used device towards the purchase or upgrade of a new device.
Additionally, Fido customers automatically earn FidoDollars™ every
month which can be used to try new products and services or reduce the
price of a new phone. To date, more than $319M FidoDollars have been
given to Fido customers.

For more information on Fido Share Your Care or other Fido and Evergreen initiatives, visit www.fido.ca/evergreen.

About Fido: Fido gives low prices a good home by offering Canadian consumers
simple, high-value low price wireless voice and data products and
services with excellent customer care. Operating on the global standard
GSM and HSPA technology platforms, Fido customers can roam in over 200
countries/areas.

About Evergreen: Evergreen is a national not-for-profit organization that makes cities
more livable. By deepening the connection between people and nature,
and empowering Canadians to take a hands-on approach to their urban
environments, Evergreen is improving the health of our cities—now and
for the future.

/NOTE TO EDITORS: Media Assets accompanying this story are available as
follows:

Photo:  http://smr.newswire.ca/media/articles/1419/main-en.jpg

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Image with caption: “Fido commits $100,000 to environmental and community projects across the country (CNW Group/Fido)”. Image available at: http://photos.newswire.ca/images/download/20110705_C3270_PHOTO_EN_01.jpg

Image with caption: “Fido commits $100,000 to environmental and community projects across the country (CNW Group/Fido)”. Image available at: http://photos.newswire.ca/images/download/20110705_C3270_PHOTO_EN_02.jpg

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