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Fido emBARKs on a Great Canadian Adventure with its FidoCARES™ Tour

April 12, 2012

News Releases

Packed with prizes, games, mobile offers and cute canines in support of Canadian charities

TORONTO, April 12, 2012 /CNW/ – Today, Fido kicked off the FidoCARES national road trip across Canada with its pack of partners who are all actively involved in enriching lives through dogs and the environment.

The FidoCARES tour continues to support four community partners including Evergreen, Lions Foundation of Canada Dog Guides, St. John Ambulance Therapy Dog Program and the Canadian Federation of Humane Societies.

“We’re very excited to be hitting the road to visit our Fido fans and dog lovers in local communities across the country on our FidoCARES tour,” said Steven Sarfin, Senior Director, Marketing, Fido. “We’re very proud of our community partners and for the support they provide Canadians. This tour will help us showcase these charities, how we support them and encourage Canadians to offer their own time to make a difference in their communities.”

The FidoCARES tour kicks off at Yonge and Dundas Square in Toronto, Ont. on April 12, 2012 and will continue throughout 2012 to visit communities in British Columbia, Alberta, Saskatchewan, Winnipeg, Ontario and Montréal.

Additionally, in support of the environment and Evergreen, the national charity that brings nature to cities across the country, Fido is launching a Fido Earth Month Countdown contest. From April 9th to April 24th Fido is giving participants a chance to win a Toyota Prius c and 11 earth month prizes which will be revealed every weekday. Participants can enter the contest by registering at www.Fidocountdown.ca.

For every entry, Fido will donate $1 to Evergreen, up to $100,000 to be shared amongst 10 of the organization’s local environmental community projects supported through this partnership including the Don Valley Tree Planting Event in Toronto, Ont., Growing Chefs Classroom Gardening Program in Vancouver, B.C. and Santropol Roulant’s Urban Rural Farm Exchange in Montréal, Que.

Join or follow the conversation about the FidoCARES Tour and its community partners on Twitter by using the hashtag #FidoTour.

About Fido Solutions:
Since its launch in 1996, Fido Solutions has offered Canadians straightforward and affordable wireless voice and data products, on a reliable national network with a unique customer caring approach. Fido’s industry leading customer care is demonstrated daily through FidoDOLLARS™, FidoANSWERS™, FidoTRADE™ and a number of other unique product and service features. The FidoCARES™ program supports numerous national programs that enrich Canadians’ lives through dogs and our environment.  For further information about Fido, please visit www.fido.ca, www.facebook.com/fidomobile, www.youtube.com/fidomobile and www.twitter.com/fidomobile.