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Fido to bring wireless services to the Maritimes

May 31, 2013

News Releases

Fido will open locations in Halifax, Moncton, Fredericton and Saint John
this spring

Customers to access valuable voice and data plans with the latest
smartphones

TORONTO, May 31, 2013 /CNW/ – Fido announced today that the company will
launch in the Maritimes in the coming weeks, offering residents a new
choice for their wireless services. Known for its caring and
customer-friendly approach, Fido will open five kiosk locations in
Halifax, Moncton, Fredericton and Saint John and will be available in
over 50 third-party retailers across the Maritimes on June 14th.

“At Fido, we have always focused on delivering value to our customers,
offering them the latest devices and wireless services at a great
price,” said John Boynton, executive vice-president of marketing,
Fido.  “Consumers in the region will benefit from having access to
additional choice and greater value when choosing their next wireless
provider.”

Fido has been providing straightforward and affordable wireless services
to Canadians since its launch in 1996.  Fido customers have continued
to benefit the FidoADVANTAGE which includes a suite of services such as
transparent agreements and easy upgrades with Fido Tab24, live call-in support with Fido LiveAnswers™, device trade-in offers with FidoTRADE™ and a rewards program with FidoDOLLARS™.

“The expansion of the Fido brand to the Maritimes fosters competition
for the market which is great for the consumer and it offers a
significant growth opportunity in this important market,” said Cameron
McFadyen, director of marketing, Fido. “We’re excited to offer
residents in the Maritimes valuable plans and affordable rates, perfect
for the new Samsung Galaxy S 4 or the Google Nexus 4 smartphones.”

Fido services will be offered at more than 50 third-party locations at
launch, including locations within Prince Edward Island, at retailers
such as Glentel, the Apple Store, Future Shop, Best Buy, Walmart and
Loblaws Superstores. Further Fido locations will launch this summer
including one Fido kiosk in Dartmouth, Nova Scotia and an additional 20
third-party locations.

Every monthly wireless plan from Fido includes unlimited international
text, voicemail, call display, Canada-wide calling, unlimited evening
and weekend calling after 6 pm and there are no activation fees.

Fido customers in the Maritimes will have access to blazing fast speeds
on the LTE network – the world’s fastest wireless network technology.
The Fido LTE network will be available in Halifax, Sydney, and
Kentville, Nova Scotia as well as Moncton and Bathurst, New Brunswick. 
The LTE network continues to grow in the Maritimes region with
expansion to additional cities such as Saint John, Fredericton, and
Miramichi NB, Charlottetown PEI, Truro and New Glasgow NS, expected by
the end of 2013.

Customers can choose from a growing lineup of devices from Fido
including the iPhone 5, BlackBerry Q10, Samsung Galaxy S 4 and Google
Nexus 4 on a range of two or three year Tab24/Tab36 agreements. Visit www.fido.ca to learn more about device selection and rates.

For more information about the Maritimes launch, visit http://www.meetfido.ca

About Fido Solutions:
Since its launch in 1996, Fido Solutions has offered Canadians
straightforward and affordable wireless voice and data products, on a
reliable national network with a unique customer caring
approach. Fido’s industry-leading customer care is demonstrated daily
through FidoDOLLARS™, Fido LiveANSWERS™, FidoTRADE™ and a number of other unique product and service features.
For further information about Fido, please visit www.fido.ca , www.facebook.com/fidomobile, www.youtube.com/fidomobile and www.twitter.com/fidomobile.

SOURCE: Rogers Wireless and Cable