Get Your Game On! Sony Ericsson Xperia™ PLAY and Xperia™ arc, The Ultimate Entertainment Smartphones, Coming Exclusively to Rogers™, in Canada

Feb 13, 2011

Xperia PLAY combines a PlayStation™-quality gaming experience with the
very latest Android™ platform version 2.3 , super fast graphics and
dedicated game controls
Xperia™ arc combines super-slim stunning design with state-of-the-art
Sony™ technology on Android™ platform version 2.3
Rogers™ becomes exclusive Canadian carrier of both Xperia™ PLAY and
Xperia™ arc – extending its Android device leadership

TORONTO, Feb. 13 /CNW/ – Is Canada ready to play? Sony Ericsson and
Rogers think so. Canadians will be among the first in the world to experience the Sony
Ericsson Xperia™ PLAY, the world’s first PlayStation Certified smartphone, and the Xperia™ arc smartphone, which will debut in Canada exclusively at Rogers™. The
Xperia™ PLAY and Xperia™ arc are expected to be available in Canada in
Spring 2011.

“Connecting people to the things they are passionate about is what we
do. Whether it’s watching the latest episode of your favourite show or
beating your gaming high score, we are always looking for game changers
that connect our customers to more of the things that matter to them,
when they want, wherever they are,” says Raj Doshi, Vice President,
Mobile Product Management, Rogers Communications Inc. “Together with
Sony Ericsson, and backed by the amazing power of Android, we believe
the Xperia PLAY and Xperia arc are going to revolutionize mobile gaming
and entertainment experiences for Canadians and we’re excited our
customers will have exclusive access to them.”

“We’re showing that we’ve got game by introducing our most exciting
Xperia™ products yet and Canadians have a lot to look forward to this
year with two of the hottest Android™ smartphones,” said Peter Farmer,
Head of Marketing – North America, Sony Ericsson. “Both the Xperia™
PLAY and Xperia™ arc combine best in class multimedia Sony™ technology
with the latest Android™ platform and breathtaking design to entertain
and wow consumers.”

According to the Entertainment Software Association of Canada’s 2010
Essential Facts:

The average game player age is 33 and 38 percent of game players are
women

Xperia™ PLAY

Xperia™ PLAY delivers the smartphone functionality that the most serious power users
could need, teamed with the immersive gaming experience that any gamer
would want.

In portrait mode, the Android smartphone offers all the benefits that
users have come to expect from Sony Ericsson’s existing range of Xperia™ smartphones with best-in-class entertainment experiences, a great 5
megapixel camera, a brilliant 4″ multi-touch screen and great social
networking features.

However, slide out the gaming control and users enter a new world of
immersive mobile gaming. The slide out game pad reveals a digital D
pad, two analog touch pads, two shoulder buttons and the four
PlayStation icons: circle, cross, square and triangle. Qualcomm’s
optimized Snapdragon processor with a 1Ghz CPU and embedded Adreno GPU
graphics processor deliver silky smooth 60fps play-back 3D mobile
gaming and Web browsing with minimal power consumption so Xperia™ PLAY users can enjoy long hours of battery life and game time.

Xperia™ PLAY will run on Gingerbread (version 2.3), the latest version of Google’s
Android™ platform. The Xperia™ PLAY will also be the first PlayStation Certified device. This means it will
have access to PlayStation® game content provided through the
PlayStation_^® Suite initiative, currently under development by Sony Computer
Entertainment and due to launch later this calendar year.

Sony Ericsson has partnered with key publishers in the gaming industry
to deliver a rich, vibrant ecosystem at launch and post launch with
many leading new titles available via the Android^TM Marketplace. Leading franchises coming to Xperia™ PLAY includes EA’s The Sims 3 and FIFA 10 for mobile. Sony Ericsson is
also partnering with Unity Technologies, using its award-winning
development platform, to ensure a continuous flow of high quality 3D
game titles.

Xperia™ arc

Xperia™ arc takes the stunning design that Sony Ericsson has become known for to a
new level. Super slim and light, Xperia™ arc is just 8.7mm at its thinnest part and has an extra wide 4.2″
multi-touch screen. Created from premium materials and with a stunning
arc body, this smartphone is sleek, and designed to fit perfectly in
the user’s hand. The best of Sony™ technology is inside Xperia™ arc. The Reality Display with Mobile BRAVIA® Engine delivers exceptional
visual brilliance and a crystal clear image which enhances the overall
entertainment experience. Furthermore, Sony’s award-winning Exmor R™
for mobile sensor, with the f/2.4 lens, enables the capture of high
quality, bright pictures and HD videos even in low light. All pictures
and videos can be shared in HD on your living room TV via the built in
HDMI-connector.

Xperia™ arc will launch on the latest version of the Android™ 2.3 platform providing
access to Google Mobile™ Services and the myriad of applications
available on the Android market. Xperia™ smartphones add best in class entertainment on top of smartphone
fundamentals such as apps, maps, email and fast Internet to create the
most entertaining smartphone experience.

Sony Ericsson Xperia™ arc – Key Features

Slim, lightweight and strong, with perfect ergonomics
Extra wide 4.2″ multi-touch Reality Display with Mobile BRAVIA® Engine
to ensure ultimate multimedia and viewing experiences
Sony Exmor R™ for mobile: for best-in-class low-light photography and
video capture
8.1 megapixel camera and HD video recording capability
Android Market™ – thousands of applications to keep you entertained

Pricing will be announced at launch. Any product features,
specifications or statements in this document that are not historical
facts are forward-looking and involve risks and uncertainties. Actual
product features, specifications or forward-looking statements are
subject to change.

Dig Deeper

For full specifications visit:
www.sonyericsson.com/mwcnews

Log on to The Sony Ericsson Product Blog for more information:
http://blogs.sonyericsson.com/products

Follow Sony Ericsson Canada on Twitter:
http://www.twitter.com/@SonyEricssonCA

Facebook users can enter the First2Play contest and could be one of the
first 10 people to get the Xperia™ PLAY by visiting www.facebook.com/SECanada.

The Liquid Identity logo and Xperia are trademarks or registered
trademarks of Sony Ericsson Mobile Communications AB. Sony is a
trademark or registered trademark of Sony Corporation. Ericsson is the
trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Additional information regarding trademarks may be located on our
website at: www.sonyericsson.com/cws/common/legal/disclaimer.

Other product and company names mentioned herein may be the trademarks
of their respective owners. Any rights not expressly granted herein are
reserved. All terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2011, R1A

Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established
in October 2001, with global corporate functions located in London and
operations in major markets around the world. Sony Ericsson’s strategy
is to become the industry leader in mobile Communication Entertainment,
through new styles of interaction across the internet and social media.
Sony Ericsson offers exciting consumer experiences through innovative
and feature rich phones, accessories, content and applications. For
more information, please see: www.sonyericsson.com/press.

Rogers Communications Inc.

Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment.
We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and
RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further
information about the Rogers group of companies, please visit www.rogers.com