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HEARST MAGAZINES DIGITAL MEDIA AND ROGERS DIGITAL MEDIA RENEW EXCLUSIVE CANADIAN AD REPRESENTATION PARTNERSHIP

January 5, 2011

News Releases

Rogers Digital Media offers more Hearst properties and more integrated
advertising opportunities

TORONTO, Jan. 5 /CNW/ – Rogers Media Inc. and Hearst Magazines Digital
Media today announced the renewal of their long-term exclusive Canadian
advertising representation agreement. Rogers Digital Media will
continue to represent Hearst’s premium digital brands, such as Cosmopolitan.com, MarieClaire.com, RedBookMag.com, Seventeen.com, GoodHousekeeping.com and Esquire.com. The partnership has also expanded to include additional brands Veranda.com, HarpersBazaar.com, CountryLiving.com, HouseBeautiful.com, TownandCountryMag.com, TownandCountryTravelMag.com, Answerology.com, RealAge.com, RealBeauty.com and PopularMechanics.com.

In addition to the new sites, Rogers Digital Media will begin offering
integrated advertising opportunities above standard display media. New
ad opportunities include: video pre/mid/post-roll ads, channel
ownership, media roadblock, site buyout, custom site reveal, slivers
and pushdown ad units.

“We are thrilled to renew our partnership with Rogers Digital Media;
they understand premium brands and the value of great content,” said
Chuck Cordray, senior vice president and general manager of Hearst
Magazines Digital Media. “We look forward to working with Rogers to
bring Canadian advertisers the engaged audiences and expert content
that our digital properties deliver.”

“The extension of this partnership is a key part of our ongoing strategy
to be the digital home to Canada’s and the world’s most trusted brands.
We are excited to renew with Hearst and offer more titles, as well as
new integrated solutions to the Canadian ad market,” said Claude
Galipeau
, SVP & GM, Rogers Digital Media. 

ABOUT ROGERS MEDIA INC.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 55 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as five OMNI multicultural
television stations, Rogers Sportsnet and Sportsnet ONE, and the
Shopping Channel, a televised and Internet shopping service. Rogers
Publishing produces many well-known consumer magazines such as
Maclean’s, Chatelaine, Flare, L’actualité and Canadian Business, and is
the leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own
popular web sites. Rogers Media also owns The Toronto Blue Jays
Baseball Club and Rogers Centre, a year-round sports and entertainment
facility.

ABOUT HEARST MAGAZINES DIGITAL MEDIA
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst
Magazines, is dedicated to creating and implementing the digital
strategy for Hearst’s magazine brands and other sites which serve the
company’s consumer audience.  The unit has launched, re-launched or
acquired 24 websites and 10 mobile sites for brands such as
Cosmopolitan, Popular Mechanics, Esquire, Good Housekeeping, Marie
Claire
and Seventeen, as well as digital-only sites such as Delish.com,
a food site in partnership with MSN; TheDailyGreen.com;
MisQuinceMag.com; RealBeauty.com; social shopping site Kaboodle.com;
and consumer health site RealAge.com. Hearst Magazines has more than 30
applications for the iPad, iPhone and iPod Touch, as well as the Droid
platform, including enhanced digital issues, utilities, special content
and games based on its popular brands.