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How Rogers “red” is actually “green”

Celebrating how our teams and company help the environment during Earth Week

Around the world, leading companies including Rogers are embracing ESG – Environmental, Social, and Governance – a framework which sets out best practices for how companies can make a positive impact as environmental stewards, be agents for community change, and drive ethical business practices. These are the pillars of good corporate responsibility.  

At Rogers, our environmental program, dating back to the 1990s, is committed to reduction targets and transparent reporting, which is increasingly important to our customers, employees, government and investors.  We were proud to be recognized this week as one of Canada’s Greenest Employers.

During Earth Week, we are celebrating all of the ways our dedicated teams, including employee “Green Teams” are committed to making a meaningful impact in helping the environment.   Here are some of the ways Rogers “red” is actually “green”: 

Giving green, growing green: 

At Rogers, our teams come together to give together – even if it looks a little different right now. 

  • New this year, we are planting a tree in recognition of key employee service milestones (for one, three, and five years of service), with an estimated 8,000 to 10,000 trees planted annually.   When you grow your career at Rogers, you help grow a Canadian forest. 
  • In 2019, with garbage bags and gloves, teams and their families supported World Cleanup Day and Oceanwise / World Wildlife Fund’s Great Canadian Shoreline Cleanup, picking up 1,400 kilograms of waste across 30 kilometres of shoreline 
  • We’ve donated thousands of dollars through employee giving to support environmental charitable organizations like World Wildlife Fund Canada, The Nature Conservancy of Canada, Canadian Parks and Wilderness Society, Nature Canada, David Suzuki Foundation, and Environmental Defence.  

New take on the “three Rs”:  Recycle, Resell, and Refurbish 

As part of our electronic waste diversion program, Rogers works with several national service providers to recycle, resell, and refurbish all used IT equipment, devices, set-top boxes, network, cabling and broadcasting equipment, resulting in: 

  • 100% of nearly 1,500 tonnes of electronics collected in 2019 was diverted from landfill.  
  • Revenue from our device recycling program was donated to Forests Ontario and WWF Canada in 2019, supporting their efforts to help the environment and plant trees. 
  •  Fido launched the FidoTRADE program in 2013, and since then has facilitated the recycling of more than 100,000 devices! In 2018, Fido launched its Certified Pre-Owned device range, which gives customers the opportunity to buy Like-New devices at much lower prices, including premium devices like iPhone 12 and Samsung Galaxy S20. 
  • Annually before the pandemic, we hosted events at major Rogers offices across Canada, inviting employees to bring in their used electronic equipment from home for recycling.   
  • More than 70% of employee garbage is diverted from landfills through our “Get Up & Get Green” program at Rogers offices, which provides more than a thousand central sorting stations for organics, paper, recyclables, and waste.   

Changing how we work:   

From collaborative spaces and technology, to energy-saving building improvements, we are integrating sustainable solutions to work better and smarter together. 

  • With our enhanced workspace environment came a shift towards a paperless office – which we achieved by digitizing 8.8 million of sheets of paper since 2015.   
  • From offices and retail, to TV studios and Rogers Centre – we are retrofitting all of our owned buildings with LED lighting.  More than 85% complete, we have reduced 4,352 tonnes of CO2 emissions – that’s equivalent to 294 acres of forest consuming carbon. 

Award-winning programs: 

Our environmental commitments and impact are being recognized, as we work to make a greener future possible for our communities, our country, and our planet. Recent awards include: 

  • Canada’s Greenest Employers – the award recognizes companies with environmental policies and programs which actively drive awareness, involve their employees in green initiatives, and incorporate environmental values into their corporate culture. This is our sixth time receiving this recognition. 
  • 2019 BOMA BEST Sustainable Buildings Certification– the award recognizes excellence in energy and environmental management in commercial real estate, and was awarded for efforts at our Toronto campuses at 1 Mount Pleasant and 333 Bloor Street East. 
  • MLB  2019 ‘Green Glove’ Award – awarded by Major League Baseball to the Toronto Blue Jays and Rogers Centre for having the highest waste diversion rate in the American League East – and the team is nominated again for 2020.