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HSBC BANK CANADA LAUNCHES AFFAIRES sans FRONTIÈRES(MC)

March 8, 2011

News Releases

Unique program offers strategies, tools and real-life examples
for companies doing or seeking to do business internationally
Visit us at www-fr.bwob.ca

MONTREAL, March 8 /CNW Telbec/ – Today, HSBC Bank Canada, in partnership with Rogers Publishing Limited and Transcontinental Media, launched AFFAIRES sans FRONTIÈRES MC, an online resource and events program designed to deliver expertise and thought-provoking advice to business decision-makers in Quebec looking for authoritative information to help their organizations grow internationally.

By combining content from Les Affaires and L’actualité with guidance and expertise from HSBC Bank Canada, AFFAIRES sans FRONTIÈRES MC will serve as a timely and insightful source of information for Quebec companies seeking to expand internationally. AFFAIRES sans FRONTIÈRES MC offers readers practical tools, a wealth of information and analysis, as well as articles on local companies’ challenges and successes in doing business internationally.

AFFAIRES sans FRONTIÈRES MC brings together the insights and opinions of two media powerhouses—Rogers Publishing and Transcontinental Media—with the global expertise of HSBC, one of the world’s largest international financial institutions and leading emerging markets bank. Through the AFFAIRES sans FRONTIÈRES MC web site and regular articles in Les Affaires and in L’actualité, decision-makers will have unprecedented access to timely information about the issues and opportunities that affect them.

With articles like « The secret recipes of success for three exporters » and « Three continents, a world of markets », AFFAIRES sans FRONTIÈRES MC profiles Quebec entrepreneurs and organizations that have grown internationally, and provides readers with insights into some of the best practices that have helped these companies overcome the challenges of expanding internationally.

Bill Aubé, Senior Vice President, Commercial Banking and Head of Québec and Atlantic provinces, HSBC Bank Canada said: « Through AFFAIRES sans FRONTIÈRES MC, Quebec companies will have the opportunity to view and consider opportunities beyond their traditional boundaries, and to turn new leads into successfully growing their business internationally. And, with AFFAIRES sans FRONTIÈRES MC, Quebec entrepreneurs and companies are just a click away from HSBC’s global experience and support.”

Carole Beaulieu, Publisher and Editor-in-Chief, L’actualité, said: « In the global economy, where an international presence can prove invaluable to a company, AFFAIRES sans FRONTIÈRESMC becomes an essential tool to help our local entrepreneurs take on the challenges of doing business internationally. By providing them with a single point of access to content from L’actualité, Les Affaires and HSBC Bank Canada, decision makers will be given a trove of information and inspiration to review and digest, which will ultimately help Quebec companies to grow internationally. »

Stéphane Lavallée, Vice President, Business Solutions and Publisher, Les Affaires Group, Transcontinental Media, said: “This is a site that uniquely combines content from two major medias in Quebec. We are very proud of this relationship, which allows our content to be shared more broadly, for the benefit of Quebec’s current and future exporters.”

AFFAIRES sans FRONTIÈRES MC is open to businesses across Quebec and members will be able to access in-depth research conducted with senior business leaders, informative articles not available to the public, and networking opportunities throughout the year.

In June 2010, HSBC Bank Canada launched BUSINESS without BORDERS TM, in English, in partnership with Rogers Publishing Limited and The Globe and Mail.

About AFFAIRES sans FRONTIÈRES MC
Canada’s newest and best source of news and information for companies seeking to do business beyond this nation’s borders, AFFAIRES sans FRONTIÈRES MC was created and developed by HSBC Bank Canada with Rogers Publishing Ltd. and Transcontinental Media. AFFAIRES sans FRONTIÈRES MC provides news, analysis, tools and inspiring profiles of Quebec businesses exporting, expanding their operations and sales abroad or relocating operations in other countries. Visitors are invited to become members through a quick and easy sign-up process, which enables them to view in-depth surveys, videos and networking opportunities.

About HSBC Bank Canada
HSBC Bank Canada, a subsidiary of HSBC Holdings plc, has more than 260 offices, including over 140 bank branches, and is the leading international bank in Canada. With around 7,500 offices in 87 countries and territories and assets of US$2,455 billion at 31 December 2010, the HSBC Group is one of the world’s largest banking and financial services organizations.

About Rogers Publishing Limited
Rogers Publishing Limited (TSX: RCI; NYSE: RG), a division of Rogers Media Inc., publishes many well-known consumer magazines, including L’actualité, Châtelaine, Chatelaine, Maclean’s, Canadian Business, LOULOU and Flare. The company also publishes trade magazines and websites in business, finance and the medical sector, amongst the most widely read in Canada.  For more information about Rogers Publishing Limited, visit www.rogerspublishing.ca.

About Transcontinental Media 
With more than 3,000 employees and annual revenues of $608 million in 2010, Transcontinental Media is the fourth largest print media group in Canada. Transcontinental Media is the largest publisher of consumer magazines and French-language educational resources in Canada, and the largest publisher of local and regional newspapers in Eastern Canada. Transcontinental Media publishes the weekday daily Metro in Montreal and Halifax. It is also the leading distributor of door-to-door advertising material in Quebec with Publisac. Transcontinental Media is distinguished by its custom publishing, mailing and customized email database, which allows marketers to connect efficiently with more than 6 million consumers. Transcontinental Media has more than 150 web sites, attracting more than 9.5 million unique visitors per month.Transcontinental Media is a subsidiary of Transcontinental (TSX: TCL.A, TCL.B, TCL.PR.D), with operations in Canada, the United States and Mexico, with revenues of $2.1 billion in 2010.