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HSBC BANK CANADA LAUNCHES AFFAIRES sans FRONTIÈRES(MC)

March 8, 2011

News Releases

Unique program offers strategies, tools and real-life examples
for companies doing or seeking to do business internationally
Visit us at www-fr.bwob.ca

MONTREAL, March 8 /CNW Telbec/ – Today, HSBC Bank Canada, in partnership
with Rogers Publishing Limited and Transcontinental Media, launched
AFFAIRES sans FRONTIÈRES MC, an online resource and events program designed to deliver expertise
and thought-provoking advice to business decision-makers in Quebec
looking for authoritative information to help their organizations grow
internationally.

By combining content from Les Affaires and L’actualité with guidance and
expertise from HSBC Bank Canada, AFFAIRES sans FRONTIÈRES MC will serve as a timely and insightful source of information for Quebec
companies seeking to expand internationally. AFFAIRES sans FRONTIÈRES MC offers readers practical tools, a wealth of information and analysis,
as well as articles on local companies’ challenges and successes in
doing business internationally.

AFFAIRES sans FRONTIÈRES MC brings together the insights and opinions of two media
powerhouses—Rogers Publishing and Transcontinental Media—with the
global expertise of HSBC, one of the world’s largest international
financial institutions and leading emerging markets bank. Through the
AFFAIRES sans FRONTIÈRES MC web site and regular articles in Les Affaires and in L’actualité,
decision-makers will have unprecedented access to timely information
about the issues and opportunities that affect them.

With articles like « The secret recipes of success for three exporters »
and « Three continents, a world of markets », AFFAIRES sans FRONTIÈRES MC profiles Quebec entrepreneurs and organizations that have grown
internationally, and provides readers with insights into some of the
best practices that have helped these companies overcome the challenges
of expanding internationally.

Bill Aubé, Senior Vice President, Commercial Banking and Head of Québec
and Atlantic provinces, HSBC Bank Canada said: « Through AFFAIRES sans
FRONTIÈRES MC, Quebec companies will have the opportunity to view and consider
opportunities beyond their traditional boundaries, and to turn new
leads into successfully growing their business internationally. And,
with AFFAIRES sans FRONTIÈRES MC, Quebec entrepreneurs and companies are just a click away from HSBC’s
global experience and support.”

Carole Beaulieu, Publisher and Editor-in-Chief, L’actualité, said: « In
the global economy, where an international presence can prove
invaluable to a company, AFFAIRES sans FRONTIÈRESMC becomes an essential tool to help our local entrepreneurs take on the
challenges of doing business internationally. By providing them with a
single point of access to content from L’actualité, Les Affaires and
HSBC Bank Canada, decision makers will be given a trove of information
and inspiration to review and digest, which will ultimately help Quebec
companies to grow internationally. »

Stéphane Lavallée, Vice President, Business Solutions and Publisher, Les
Affaires Group, Transcontinental Media, said: “This is a site that
uniquely combines content from two major medias in Quebec. We are very
proud of this relationship, which allows our content to be shared more
broadly, for the benefit of Quebec’s current and future exporters.”

AFFAIRES sans FRONTIÈRES MC is open to businesses across Quebec and members will be able to access
in-depth research conducted with senior business leaders, informative
articles not available to the public, and networking opportunities
throughout the year.

In June 2010, HSBC Bank Canada launched BUSINESS without BORDERS TM, in English, in partnership with Rogers Publishing Limited and The
Globe and Mail.

About AFFAIRES sans FRONTIÈRES MC
Canada’s newest and best source of news and information for companies
seeking to do business beyond this nation’s borders, AFFAIRES sans
FRONTIÈRES MC was created and developed by HSBC Bank Canada with Rogers Publishing
Ltd. and Transcontinental Media. AFFAIRES sans FRONTIÈRES MC provides news, analysis, tools and inspiring profiles of Quebec
businesses exporting, expanding their operations and sales abroad or
relocating operations in other countries. Visitors are invited to
become members through a quick and easy sign-up process, which enables
them to view in-depth surveys, videos and networking opportunities.

About HSBC Bank Canada
HSBC Bank Canada, a subsidiary of HSBC Holdings plc, has more than 260
offices, including over 140 bank branches, and is the leading
international bank in Canada. With around 7,500 offices in 87 countries
and territories and assets of US$2,455 billion at 31 December 2010, the
HSBC Group is one of the world’s largest banking and financial services
organizations.

About Rogers Publishing Limited
Rogers Publishing Limited (TSX: RCI; NYSE: RG), a division of Rogers
Media Inc., publishes many well-known consumer magazines, including L’actualité, Châtelaine, Chatelaine, Maclean’s, Canadian Business, LOULOU and Flare. The company also publishes trade magazines and websites in business,
finance and the medical sector, amongst the most widely read in
Canada.  For more information about Rogers Publishing Limited, visit www.rogerspublishing.ca.

About Transcontinental Media 
With more than 3,000 employees and annual revenues of $608 million in
2010, Transcontinental Media is the fourth largest print media group in
Canada. Transcontinental Media is the largest publisher of consumer
magazines and French-language educational resources in Canada, and the
largest publisher of local and regional newspapers in Eastern Canada.
Transcontinental Media publishes the weekday daily Metro in Montreal and Halifax. It is also the leading distributor of
door-to-door advertising material in Quebec with Publisac.
Transcontinental Media is distinguished by its custom publishing,
mailing and customized email database, which allows marketers to
connect efficiently with more than 6 million consumers.
Transcontinental Media has more than 150 web sites, attracting more
than 9.5 million unique visitors per month.Transcontinental Media is a
subsidiary of Transcontinental (TSX: TCL.A, TCL.B, TCL.PR.D), with operations in Canada, the United
States
and Mexico, with revenues of $2.1 billion in 2010.