TORONTO, April 8 /CNW/ - The AIR MILES® Reward Program and Rogers Publishing Limited today introduced Canada's newest publication-The AIR MILES® Inspired Living™ magazine. Making its debut with the Spring/Summer 2008 edition on March 31, 2008, the magazine is the first execution of the newly formed marketing partnership between AIR MILES® Reward Program and Rogers Publishing. AIR MILES® Inspired Living™ brings the AIR MILES® Collector experience to life in a visually dynamic and meaningful way-representing an evolution in the way AIR MILES® connects with its customers. The magazine marks the launch of AIR MILES® Reward Program's new marketing position as "The Destination for Inspired Living." It features custom content segmented into two distinct core target markets, families and boomers, in both English and French. Publishing twice in 2008 with Spring/Summer and Fall/Winter editions, AIR MILES® Inspired Living™ is a custom-published, 84-page perfect bound magazine that is mailed directly to the homes of 800,000 AIR MILES® Reward Program Collectors. AIR MILES® Inspired Living™ also features content developed for readers within 4 different Canadian geographic regions. This 10-version magazine is a highly targeted and customized marketing vehicle. "The segmentation strategy that went into AIR MILES® Inspired Living™ stems from our knowledge of consumer demographics and Collector insights gathered through the AIR MILES® Program," said Neil Everett, Senior Vice-President and Chief Marketing Officer, AIR MILES® Reward Program. "The differentiated versions will inspire Collectors with relevant offers and useful information based on their life stages." "This partnership is an excellent example of our ability to offer our clients a complete suite of marketing solutions to meet their particular needs," said Jacqueline Loch, Vice-President of Strategic Creative, Rogers Publishing, and Publisher of AIR MILES® Inspired Living™ magazine. "In this particular case, we were able to marry AIR MILES'® expertise in the areas of database marketing and loyalty with Rogers Publishing's extensive track record in connecting with diverse audience segments. It allowed us to create a unique and high-quality experience for the AIR MILES® Collector." "Working with an industry leader like Rogers Publishing has resulted in a new approach and a breadth of new ideas for us to leverage-today and tomorrow," said Everett. Featuring breathtaking photography, inspiring pages and valuable information, the content of the magazine will include features on domestic and international travel, entertaining, decorating and the best of AIR MILES® Reward Program merchandise and redemption offers. Editorial highlights from the SPRING/SUMMER 2008 issue include:- Amalfi: an adventure along Italy's beautiful coast - 48 Hours in Vancouver: an insider's guide - Outdoor Living: from fly fishing to rock climbing - Jamie Oliver: an exclusive interview with the superstar chef - Shopping advice from an e-pro: shop online at exclusive retailers at airmilesshops.ca - Entertaining: 6-must-have kitchen finds; summer blender drinks; outdoor garden rooms and 70's inspired home décor - Electronics: the great debate: Plasma vs LCD; the latest camcorders and camerasAdvertising sales for the 84-page magazine is currently managed by the AIR MILES® Reward Program featuring their extensive roster of brand name Sponsors, more than 800 Reward suppliers and 100+ airmilesshops.ca e-retailers. About the AIR MILES® Reward Program Founded in 1992, the AIR MILES® Reward Program is Canada's premier coalition loyalty program. More than 9-million Collector accounts, representing approximately two-thirds of all Canadian households, actively participate in the Program. The AIR MILES® Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES® Sponsors. AIR MILES® reward miles can be redeemed for more than 800 different rewards, such as movie passes, family attractions, electronic merchandise, sports and recreation, travel and more. Collectors can shop and collect AIR MILES® reward miles at more than 100 brand-name Sponsors across the country, representing thousands of retail and service locations nationally, including RONA, Shell, SportChek (Sports Experts), The Shoe Company, BMO, American Express, A&P, Sobeys, Safeway and IGA, and airmilesshops.ca. The AIR MILES® Reward Program's website is airmiles.ca. About Rogers Publishing Limited Rogers Publishing Limited (RPL) (TSX: RCI; NYSE: RG), a division of Rogers Media Inc., produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Publishing also offers a complete suite of marketing solutions for its advertising clients, including BzzAgents word-of-mouth marketing campaigns and custom publishing solutions. All media properties are integrated with their own popular websites. For further information about the Rogers group of companies, please visit www.rogers.com.