KiSS 92.5 and Air Transat Launch One-Year, Integrated Partnership
TORONTO, ON (January 9, 2017) KiSS 92.5 and Air Transat today launch a one-year partnership that will closely integrate Air Transat into The Roz and Mocha Show, Toronto’s #1 Hit Music Morning Show. The partnership, which includes traditional sponsorship elements, will also see hosts Roz and Mocha deliver authentic, live commercials on-air during the broadcasts.
“KiSS 92.5 is increasingly becoming the top destination for branded content, providing unique opportunities through our programming and talent that resonate with our loyal listeners,” said Paul Kaye, National Format Director, Contemporary Hit Radio, Rogers Radio. “By partnering with Air Transat, we’re excited to be granting our listeners access to exclusive perks such as once-in-a-lifetime dream vacations to destinations such as Mexico, the Caribbean, and Europe.”
“Air Transat is proud to partner with Rogers Radio and The Roz and Mocha Show on KiSS 92.5,” said Geneviève LeBrun, Vice President Marketing, Air Transat. “Toronto is an important market for Air Transat and we’re really excited about this partnership. This collaboration will allow us to reinforce our position as a leader in leisure travel and showcase our vast selection of flights, packages, guided tours, cruises and à la carte vacations in both South and European destinations.”
Audiences can enter contests, receive on-air programming announcements, and live stream The Roz and Mocha Show online at KiSS925.com and via the KiSS 92.5 mobile app for iOs and Andriod. KiSS 92.5 and The Roz and Mocha Show will be available on Radioplayer upon its expansion into Canada in the coming weeks.
Rogers is a leading diversified Canadian communications and media company that’s working to deliver a great experience to our customers every day. We are Canada’s largest provider of wireless communications services and one of Canada’s leading providers of cable television, high-speed Internet, information technology, and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, sports, televised and online shopping, magazines, and digital media. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
Elisa Barbaro, Rogers Radio, 647-388-9403, Elisa.Barbaro@rci.rogers.com