New PROFIT/BMO Business Coach podcast released this week TORONTO, June 24 /CNW/ - Coca Cola. Tide. Nokia. Sony. These are just a few powerful brand names that distinguish themselves to consumers each and every day. While most people associate brands with large companies, the smallest of businesses can use effective branding techniques to gain an advantage in increasingly competitive markets. Join PROFIT editor Ian Portsmouth and Cheryl Sylvester, president of Beyond Brand Thinking, a Toronto-based brand coaching business, and co-founder of Yourbrandmakeover.com, as they discuss:- What branding is - The value of branding, in the small business context - Why small businesses don't focus as heavily on branding - The importance of advertising in branding - How "appearances" impact a customer's perception of a company - Cost-effective ways that small businesses can improve their brands - How to evaluate the strength of your brand in terms of awareness and qualityRated as one of the top podcasts available for download during the run of its first episode on Apple iTunes, the new Business Coach episodes offer new insight and information in an updated format to help small business owners run their business better. Since October of 2006 podcast episodes have been regularly available on iTunes, as well as on bmo.com and PROFITguide.com. Previous releases include: "Lessons from the Dragons' Den," "Building an advisory board," "Family Business," "Personal Finance," "Better Workplaces, "Social Media," "Tax Planning," "Going Global," "Retire Rich," "Cash Management," "Fortune Hunters," "Economic Outlook," "Search Engine Optimization," "Selling Your Business," "Powerlines," "Currency Hedging," "IT Security," and "Community Investment." The Business Coach podcast is offered in both English and French, with the English language interviews hosted by Ian Portsmouth and journalist Pierre Duhamel leading the Francophone episodes. The podcast is produced by PROFIT in cooperation with BMO Bank of Montreal. About PROFIT PROFIT: Your Guide to Business Success is Canada's preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For more than 25 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it's a timely and reliable source of actionable information that helps them increase their revenues, boost their profitability and get the recognition they deserve for generating positive economic and social change. Published six times a year by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the chief executives of companies with 5 to 250 employees and annual revenue of $1 million to $25 million, reaching more than 300,000 readers across Canada. Visit PROFIT online at http://www.profitmagazine.ca.