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Lisa Durocher: Introducing Anna, our new Virtual Assistant

Recently, we launched Anna, our new virtual assistant available on  Now the first stop when customers contact us through online chat, Anna uses artificial intelligence (AI) to learn every day to quickly and accurately answer commonly asked questions (i.e. how to pay a bill or how Roam Like Home works, etc.) with automated responses. If Anna can’t answer a customer’s questions, they will be redirected to a live agent (customers can also choose to speak to a live agent at anytime).

This is just another example of how Rogers is creating a best-in-class customer experience and we’re excited for our customers to give it a try!

You can find more information here.