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LOULOU and Addition Elle launch fall fashion collection for plus-size women
Aug 27, 2008
TORONTO, Aug. 27 /CNW/ - Addition Elle and LOULOU magazine have once again teamed up and are launching the second collection of plus-size fashions under the LOULOU Limited Edition Collection banner. The spring '08 line was greeted with overwhelming enthusiasm by customers and the fall lineup promises to create the same level of excitement when the capsule collection is unveiled at Fashion Party locations held at select Addition Elle stores across Canada. The fashion buzz at the Toronto, Calgary and Edmonton Fashion Parties will be the on-site appearance of well-known celebrity stylist Lynn Spence, who will meet and greet customers and give two lucky door-prize winners a personalized fashion makeover which will include a fully styled and accessorized Addition Elle outfit and a beauty makeover. The dazzling makeover transformations will be presented at 8:30 p.m. The fall '08 LOULOU Limited Edition Collection reflects the fashion expertise of LOULOU's top trend experts and editors, and Addition Elle's proficiency in designing and manufacturing apparel for plus size women. Available at 30 Addition Elle stores across Canada starting September 3, 2008, the entire collection can also be viewed by shoppers at louloumagazine.com (in the LOULOU 14+ section) or purchased online at additionelle.com. "Teaming up again with Addition Elle has been a rewarding experience," says Claude Laframboise, Editor-in-Chief of LOULOU. "The success of the LOULOU Limited Edition Collection underlines how important it is to continue serving this special customer and meeting her expectations in every way. At LOULOU we want all our readers to be inspired by our magazine, including plus-size fashionistas who are trend-savvy and have a passion for fashion." The fall '08 LOULOU Limited Edition Collection focuses on colour, texture and silhouette, with vintage blue as a trendsetting shade for the season. Hot new looks include a sexy rocker-chic biker jacket in black pleather, tops with kimono sleeves, wide-legged pants with generous cuffs, and oversized collars on sweaters. Wide belts carry through from spring as a staple fashion accessory. "Our collaboration with LOULOU has marked the launch of a new era at Addition Elle," says Addition Elle President Kerry Mitchell. "Working with editors who are constantly searching for today's and tomorrow's hottest trends has given us new direction and the confidence to expand our horizons for customers who want runway styling as well as great fit, quality and value. The fall LOULOU Limited Edition Collection embodies all of the important looks for the season, and we are proud to be at the leading edge of fashion for our loyal customers. We are also excited to announce that later in the fall we will kick off a search with LOULOU to find Canada's Plus Size Model - a great opportunity for any woman size 14 or over who aspires to have a career in modeling." As with the inaugural launch of the LOULOU Limited Edition Collection, LOULOU will once again feature LOULOU For You, a special 14+ fashion supplement dedicated solely to plus-size styles. Scheduled to hit newsstands on September 1, 2008, this pullout supplement pays tribute to plus-size women and provides great inspiration and motivation on how to transition stylishly into fabulous fall fashions. Interested readers will also find details in this issue on how to sign up for the model search. About LOULOU magazine Launched in 2004, LOULOU is Canada's shopping magazine. Packed with expert advice, amazing deals and unique finds, LOULOU delivers the hottest fashion, beauty and lifestyle buys on the Canadian market - with complete purchasing information for every item featured. With editions in English and French, LOULOU is the perfect accessory for Canadian shoppers coast-to-coast. For further information about LOULOU magazine, visit louloumagazine.com. LOULOU is published by Rogers Publishing Limited (TSX: RCI; NYSE: RG), a division of Rogers Media Inc. For further information about the Rogers group of companies, visit rogers.com. About Reitmans Fashion Group Addition Elle Addition Elle's mission is to celebrate the "body confidence" of its plus-size shoppers with an exciting array of contemporary and classic fashions featured in its 130 locations across Canada. In addition to superb collections of work and weekend styles, Addition Elle carries a beautiful selection of intimate apparel, sleepwear, outerwear and accessories designed to address all of its customers' lifestyle needs. Addition Elle fashions can be purchased in-store or online at additionelle.com. Penningtons With over 160 locations across Canada, Penningtons is known as the "destination store" for plus-size women. Offering a great selection of contemporary and classic fashions, including lingerie, sleepwear, outerwear, accessories and hosiery, Penningtons makes it easy for its customers to find looks they'll love at unbeatable prices, both in-store and online at penningtons.com. MXM MXM, Canada's premier junior 14+ fashion brand, is five years young and going strong! Ever since its introduction, MXM has taken the junior plus-size market by storm and quickly grown in popularity by featuring the latest, hottest looks and trends. Young 14+ fashionistas across Canada can find MXM in all Penningtons stores and the majority of Addition Elle locations as well as at the online shop at mxm.ca.Fashion Party Dates and Locations --------------------------------- September 3, Toronto: Addition Elle, 132 Yonge St. Tel: 416-364-4973 Contact: Graciella September 3, Montréal: Addition Elle, 724 Sainte-Catherine St. West Tel: 514-954-0087 Contact: Danielle September 4, Hamilton: Addition Elle, Queenston Place, 640 Queenston Rd. Tel: 905-560-1278 Contact: Beth September 9, Calgary: Addition Elle, Market Mall, 3625 Shaganappi Trail NW Tel: 403-286-9806 Contact: Monique September 9, Calgary: Penningtons, London Town Square, 3545 32nd Ave. NE Tel: 403-291-3133 Contact: Melody September 10, Edmonton: Addition Elle, South Edmonton Common, 2038 99th St. Tel: 780-490-4276 Contact: Trina September 10, Edmonton: Penningtons, Mayfield Common, 200 Mayfield Common NW Tel: 780-489-2851 Contact: Diana September 16, Halifax: Penningtons, Halifax Shopping Center Annex, 7010 Mumford Rd. Tel: 902-453-5620 Contact: Angela /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on the CNW Photo Network and archived at http://photos.newswire.ca. Additional archived images are also available on the CNW Photo Archive website at http://photos.newswire.ca. Images are free to accredited members of the media/