Available at select Addition Elle stores starting April 10, 2008. TORONTO, April 2 /CNW/ - This season, plus-sized women are invited to kick their style up a notch with the LOULOU Limited Edition Collection by Addition Elle. LOULOU magazine and Addition Elle are pleased to announce that they have joined forces to create a unique and contemporary capsule collection. The 16 runway-inspired pieces in this one-of-a-kind collection were designed and developed by Addition Elle, using the fashion expertise of LOULOU editors. In other words, they're hot! The LOULOU Limited Edition Collection by Addition Elle will be available at 34 select Addition Elle stores across Canada starting April 10, 2008. Shoppers are invited to view the entire collection in the LOULOU 14+ section of louloumagazine.com or to shop online at additionelle.com. "Collaborating with Addition Elle feels like the perfect fit," says Marie-José Desmarais, Publisher and Editor-in-Chief of LOULOU. "Our fashion-forward plus-sized readers are always asking us for tips and shopping advice, and we feel that this collection meets their needs. LOULOU is a style-savvy shopping inspiration for women - no matter what their dress size. So at last: a fabulous, trendsetting collection designed especially for plus-sized women." The LOULOU Limited Edition Collection by Addition Elle is a flattering interpretation of the spring's hottest trends, featuring beautifully tailored urban basics like jackets, wide-legged trousers and flowing jersey tops embellished with brush-stroked floral patterns. The pieces can be mixed and matched to create stunning styles for the workday, weekend and swanky soiree alike. And with prices ranging from $38 to $145, the collection offers a fantastic quality-price ratio. "This is a thrill for Addition Elle," says Addition Elle President Kerry Mitchell. "We're excited about this fabulous limited-edition line and our collaboration with LOULOU. We admire LOULOU's commitment to fashion for everyone, not to mention the magazine's stylish influence. We look forward to seeing how our shoppers adapt the LOULOU Limited Edition Collection by Addition Elle to fit their own personal looks." In conjunction with the collection's debut, the April issue of LOULOU features a special 14+ fashion supplement, dedicated solely to plus-sized styles. Called "LOULOU For You," it is jam-packed with helpful tips and stunning photography to inspire those spring shopping sprees. The "LOULOU For You" pullout is inserted in the April issue of LOULOU, which hit newsstands on March 28 in Québec and March 31 nationwide. This is the first collaboration between LOULOU, Addition Elle, Penningtons and MXM. About LOULOU magazine Launched in 2004, LOULOU is Canada's shopping magazine. Packed with expert advice, amazing deals and unique finds, LOULOU delivers the hottest fashion, beauty and lifestyle buys on the Canadian market - with complete purchasing information for every item featured. With editions in English and French, LOULOU is the perfect accessory for Canadian shoppers coast-to-coast. For further information about LOULOU magazine, visit louloumagazine.com. LOULOU is published by Rogers Publishing Limited (TSX: RCI; NYSE:RG), a division of Rogers Media Inc. For further information about the Rogers group of companies, visit rogers.com. About Reitmans Fashion Group Addition ELLE Addition Elle's mission is to celebrate the "body confidence" of its plus-sized shoppers with an exciting array of contemporary and classic fashions featured in its 130 locations across Canada. In addition to superb collections of work and weekend styles, Addition Elle carries a beautiful selection of intimate apparel, sleepwear, outerwear and accessories designed to address all of its customers' lifestyle needs. Addition Elle fashions can be purchased in-store or online at additionelle.com. Penningtons With over 160 locations across Canada, Penningtons is known as the "destination store" for plus-sized women. Offering a great selection of contemporary and classic fashions including lingerie, sleepwear, outerwear, accessories and hosiery, Penningtons makes it easy for its customers to find looks they'll love at unbeatable prices, both in-store and online at penningtons.com. MXM MXM, Canada's premier junior 14+ fashion brand, is 5 years young and going strong! Ever since its introduction, MXM took the junior plus-sized market by storm and quickly grew in popularity by featuring the latest, hottest looks and trends. Young 14+ fashionistas across Canada can find MXM in all Penningtons stores and the majority of Addition Elle locations as well as at the online shop at mxm.ca.