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LOULOUMAGAZINE.COM and Beyond the Rack team up to offer readers fabulous private sales of designer merchandise

August 23, 2010

News Releases

Partnership a first of its kind in Canada

MONTREAL and TORONTO, Aug. 23 /CNW/ – LOULOU magazine and
LOULOUMAGAZINE.COM are inviting their readers to become members of
online shopping site Beyond the Rack to gain access to exclusive, online
private sales of designer fashions.

This is a brand-new initiative for, and opens up new
opportunities for the brand.

“Private sales are a natural complement to LOULOU’s digital service,”
says Claude Galipeau, SVP & GM, Digital Media, for Rogers Media.
“Private sales are about convenience, and the excitement of acquiring
high-end designer brand apparel merchandise at real deals. We are
excited to bring the Beyond the Rack shopping experience to our online

Beyond the Rack is Canada’s fastest-growing private online shopping club
and currently has more than 1.5 million members. Beyond the Rack holds
limited-time sales of brand-name clothing, home decor products and other
goods at significant discounts to members on its website.

LOULOUMAGAZINE.COM is Canada’s Shopping Expert. Packed with expert
advice, amazing deals and unique finds, it tells readers how to get-and
where to get-the latest hot looks, even on a budget.

This partnership is the first of its kind in Canada, and follows the
lead of American publishing brands that have formed such alliances with
online private shopping destinations.

“As a Canadian-based shopping club, we are delighted to be partnering
with LOULOU-the premier destination for fashion-conscious Canadian
shoppers,” says CEO of Beyond the Rack, Yona Shtern.

By shopping designer sales brought to you by LOULOU, members can get
exclusive access to:

  • by-invitation-only, limited-time online shopping events with savings
    of up to 70%
  • top designer brand fashions
  • a $10 welcome credit

To register LOULOU readers go to

About Beyond the Rack
Beyond the Rack is North America’s
premier members-only shopping club offering consumers the most sought
after designer brand apparel, accessories, beauty, housewares and home
decor items at up to 70% off retail prices. Beyond the Rack sells its
products in the context of two-day, first-come, first-served events with
up to eight branded events per day. A privately held company, with
offices in Montreal and New York, Beyond the Rack currently has a staff
of 120 full-time employees and more than 1.5 million North American
members. It has a global network of affiliated private sale clubs,
capable of moving product in over 13 markets.

About LOULOU magazine and
Launched in
2004, LOULOU is Canada’s Shopping Expert. Packed with expert advice,
amazing deals and unique finds, LOULOU delivers the hottest fashion,
beauty and lifestyle buys on the Canadian market-with complete
purchasing information for every item featured. With editions in English
and French, LOULOU is the perfect accessory for Canadian shoppers
coast-to-coast. For further information about LOULOU magazine, visit
. LOULOU is published by Rogers Publishing Limited
(TSX: RCI; NYSE:RG), a division of Rogers Media Inc. For further
information about the Rogers group of companies, visit