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Media Advisory – Rogers encourages its customers to recycle old wireless devices to aid local food banks

February 22, 2007

News Releases

    Rogers Wireless devices now sold with postage-paid recycling envelope

    TORONTO, Feb. 22 /CNW/ -WHAT:     The Canadian Association of Food Banks (CAFB) with national
              sponsor Rogers Wireless is proud to announce a new phase in the
              award winning Phones-for-Food recycling program, with postage-
              paid recycling envelopes included with new wireless device
              sales.

    WHO:      -  Honourable Laurel Broten, Minister of the Environment,
                 Ontario
              -  Charles Seiden, Executive Director, Canadian Association of
                 Food Banks
              -  Sanae Takahashi, Vice-President, Consumer Marketing, Rogers
                 Wireless
              -  Gail Nyberg, Executive Director, Daily Bread Food Bank

    WHEN:     Tuesday February 27, 2007
              10:30 a.m. - 11:00 a.m.

    WHERE:    Rogers Head Office
              333 Bloor Street East (Bloor and Jarvis streets)
              Main lobby

              PHOTO OPPORTUNITY