Media Alert and Photo Opportunity - LOULOU Magazine and Addition Elle Unveil New Limited-Edition Fall Collection for Plus-Size Women in Edmonton on Wednesday, September 10
Sep 10, 2008 News Releases
EDMONTON, Sept. 10 /CNW/ -WHO: LOULOU magazine and Addition Elle (a division of Reitmans Fashion Group) have joined forces once again to create an exciting and unique capsule collection of fall fashion apparel for 14-plus women. WHAT: The LOULOU Limited Edition Collection - 10 runway-inspired pieces in a one-of-a-kind collection designed and developed by Addition Elle, using the fashion expertise of LOULOU editors. The new line will be available at 30 select Addition Elle stores across Canada starting September 3, 2008. The launch event will include the appearance of celebrity stylist Lynn Spence, who will give two lucky customers a complete fashion and beauty makeover including a fabulous fall outfit from Addition Elle. In attendance to celebrate the launch will be Kerry Mitchell, President of Addition Elle, and Claude Laframboise, Editor-in-Chief of LOULOU magazine. WHEN: Wednesday, September 10, 2008, 6 p.m. to 9 p.m. 7:00 p.m.: The names of the two makeover winners are drawn 8:30 p.m.: The big reveal of the newly made-over customers WHERE: Addition Elle, South Edmonton Common, 2038 99th St., in Edmonton WHY: Addition Elle continues to be an innovative force in its efforts to enhance the image of plus-size women in Canada. LOULOU is a style-savvy shopping inspiration for women - no matter what their dress size. As with the inaugural launch of the LOULOU Limited Edition Collection, LOULOU once again features LOULOU For You, a special 14+ fashion supplement dedicated solely to plus-size styles. This pullout supplement in the September issue of LOULOU is scheduled to hit newsstands on September 1, 2008.