TORONTO, Sept. 3 /CNW/ -WHO: LOULOU magazine and Addition Elle (a division of Reitmans Fashion
Group) have joined forces once again to create an exciting and
unique capsule collection of fall fashion apparel for 14-plus
WHAT: The LOULOU Limited Edition Collection - 10 runway-inspired pieces
in a one-of-a-kind collection designed and developed by Addition
Elle, using the fashion expertise of LOULOU editors. The new line
will be available at 30 select Addition Elle stores across Canada
starting September 3, 2008.
The launch event will include the appearance of celebrity stylist
Lynn Spence, who will give two lucky customers a complete fashion
and beauty makeover including a fabulous fall outfit from
Addition Elle, plus a new hairdo by stylist Bill Rowley. The
evening's activities will also include informal modeling by
Addition Elle's signature models. In attendance to celebrate the
launch will be Kerry Mitchell, President of Addition Elle; and
Marie-José Desmarais, Publisher, and Afiya Francisco,
Toronto/Living Editor, both from LOULOU magazine.
WHEN: Wednesday, September 3, 2008, 6 p.m. to 9 p.m.
7:00 p.m.: The names of the two makeover winners are drawn
8:30 p.m.: The big reveal of the newly made-over customers
WHERE: Addition Elle, 132 Yonge St., at Temperance, in Toronto
WHY: Addition Elle continues to be an innovative force in its efforts
to enhance the image of plus-size women in Canada. LOULOU is a
style-savvy shopping inspiration for women - no matter what their
dress size. As with the inaugural launch of the LOULOU Limited
Edition Collection, LOULOU once again features LOULOU For You, a
special 14+ fashion supplement dedicated solely to plus-size
styles. This pullout supplement in the September issue of LOULOU
is scheduled to hit newsstands on September 1, 2008.