Media Alert and Photo Opportunity - LOULOU Magazine and Addition Elle Unveil New Limited-Edition Fall Collection for Plus-Size Women in Toronto on Wednesday, September 3

    TORONTO, Sept. 3 /CNW/ -WHO:    LOULOU magazine and Addition Elle (a division of Reitmans Fashion
            Group) have joined forces once again to create an exciting and
            unique capsule collection of fall fashion apparel for 14-plus
            women.

    WHAT:   The LOULOU Limited Edition Collection - 10 runway-inspired pieces
            in a one-of-a-kind collection designed and developed by Addition
            Elle, using the fashion expertise of LOULOU editors. The new line
            will be available at 30 select Addition Elle stores across Canada
            starting September 3, 2008.

            The launch event will include the appearance of celebrity stylist
            Lynn Spence, who will give two lucky customers a complete fashion
            and beauty makeover including a fabulous fall outfit from
            Addition Elle, plus a new hairdo by stylist Bill Rowley. The
            evening's activities will also include informal modeling by
            Addition Elle's signature models. In attendance to celebrate the
            launch will be Kerry Mitchell, President of Addition Elle; and
            Marie-José Desmarais, Publisher, and Afiya Francisco,
            Toronto/Living Editor, both from LOULOU magazine.

    WHEN:   Wednesday, September 3, 2008, 6 p.m. to 9 p.m.
            7:00 p.m.: The names of the two makeover winners are drawn
            8:30 p.m.: The big reveal of the newly made-over customers

    WHERE:  Addition Elle, 132 Yonge St., at Temperance, in Toronto

    WHY:    Addition Elle continues to be an innovative force in its efforts
            to enhance the image of plus-size women in Canada. LOULOU is a
            style-savvy shopping inspiration for women - no matter what their
            dress size. As with the inaugural launch of the LOULOU Limited
            Edition Collection, LOULOU once again features LOULOU For You, a
            special 14+ fashion supplement dedicated solely to plus-size
            styles. This pullout supplement in the September issue of LOULOU
            is scheduled to hit newsstands on September 1, 2008.