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Media Alert and Photo Opportunity - LOULOU Magazine and Addition Elle Unveil New Limited Edition Spring Collection for Plus-Size Women in Edmonton, Thursday, April 10th


    EDMONTON, April 9 /CNW/ -WHO:         LOULOU Magazine and Addition Elle (a division of Reitmans'
                 Fashion Group) have joined forces to create an exciting and
                 unique capsule collection of fashion apparel for women size
                 14 plus.

    WHAT:        The 'LOULOU Limited Edition Collection' - 16 runway-inspired
                 pieces in a one-of-a-kind collection designed and developed
                 by Addition Elle, using the fashion expertise of LOULOU
                 editors. The new line will be available at 34 select
                 Addition Elle stores across Canada starting April 10, 2008.

                 The launch event will include informal modeling by Addition
                 Elle's signature models. In attendance to celebrate the
                 launch will be Kerry Mitchell, President, Addition Elle, and
                 Marie-José Desmarais, Publisher and Editor-in-Chief, LOULOU
                 Magazine.

    WHEN:        Thursday, April 10, 2008, 6:00p.m. - 9:00p.m.

    WHERE:       Addition Elle store, West Edmonton Mall, 8882-170th St

    WHY:         Addition Elle continues to be an innovative force in its
                 efforts to enhance the image of plus-sized women in Canada.
                 LOULOU is a style-savvy shopping inspiration for women - no
                 matter what their dress size. This collaboration introduces
                 a fabulous, trendsetting collection designed especially for
                 plus-sized women.