EDMONTON, April 9 /CNW/ -WHO: LOULOU Magazine and Addition Elle (a division of Reitmans' Fashion Group) have joined forces to create an exciting and unique capsule collection of fashion apparel for women size 14 plus. WHAT: The 'LOULOU Limited Edition Collection' - 16 runway-inspired pieces in a one-of-a-kind collection designed and developed by Addition Elle, using the fashion expertise of LOULOU editors. The new line will be available at 34 select Addition Elle stores across Canada starting April 10, 2008. The launch event will include informal modeling by Addition Elle's signature models. In attendance to celebrate the launch will be Kerry Mitchell, President, Addition Elle, and Marie-José Desmarais, Publisher and Editor-in-Chief, LOULOU Magazine. WHEN: Thursday, April 10, 2008, 6:00p.m. - 9:00p.m. WHERE: Addition Elle store, West Edmonton Mall, 8882-170th St WHY: Addition Elle continues to be an innovative force in its efforts to enhance the image of plus-sized women in Canada. LOULOU is a style-savvy shopping inspiration for women - no matter what their dress size. This collaboration introduces a fabulous, trendsetting collection designed especially for plus-sized women.