MONTREAL, April 7 /CNW/ -WHO: LOULOU Magazine and Addition Elle (a division of Reitmans'
Fashion Group) have joined forces to create an exciting and
unique capsule collection of fashion apparel for women size
WHAT: The 'LOULOU Limited Edition Collection' - 16 runway-inspired
pieces in a one-of-a-kind collection designed and developed
by Addition Elle, using the fashion expertise of
LOULOU editors. The new line will be available at 34 select
Addition Elle stores across Canada starting April 10, 2008.
The launch event will include informal modeling by
Addition Elle's signature models. In attendance to celebrate
the launch will be Kerry Mitchell, President, Addition Elle,
and Marie-José Desmarais, Publisher and Editor-in-Chief,
WHEN: Tuesday, April 8, 2008, 6:00p.m. - 9:00p.m.
WHERE: Addition Elle store, 724, Ste-Catherine St West, Montreal
WHY: Addition Elle continues to be an innovative force in its
efforts to enhance the image of plus-sized women in Canada.
LOULOU is a style-savvy shopping inspiration for women - no
matter what their dress size. This collaboration introduces
a fabulous, trendsetting collection designed especially for