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Media Alert and Photo Opportunity – LOULOU Magazine and Addition Elle Unveil New Limited Edition Spring Collection for Plus-Size Women in Montreal, Tuesday, April 8th

April 7, 2008

News Releases

    MONTREAL, April 7 /CNW/ -WHO:         LOULOU Magazine and Addition Elle (a division of Reitmans'
                 Fashion Group) have joined forces to create an exciting and
                 unique capsule collection of fashion apparel for women size
                 14 plus.

    WHAT:        The 'LOULOU Limited Edition Collection' - 16 runway-inspired
                 pieces in a one-of-a-kind collection designed and developed
                 by Addition Elle, using the fashion expertise of
                 LOULOU editors. The new line will be available at 34 select
                 Addition Elle stores across Canada starting April 10, 2008.

                 The launch event will include informal modeling by
                 Addition Elle's signature models. In attendance to celebrate
                 the launch will be Kerry Mitchell, President, Addition Elle,
                 and Marie-José Desmarais, Publisher and Editor-in-Chief,
                 LOULOU Magazine.

    WHEN:        Tuesday, April 8, 2008, 6:00p.m. - 9:00p.m.

    WHERE:       Addition Elle store, 724, Ste-Catherine St West, Montreal

    WHY:         Addition Elle continues to be an innovative force in its
                 efforts to enhance the image of plus-sized women in Canada.
                 LOULOU is a style-savvy shopping inspiration for women - no
                 matter what their dress size. This collaboration introduces
                 a fabulous, trendsetting collection designed especially for
                 plus-sized women.