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Media Alert and Photo Opportunity – LOULOU Magazine and Addition Elle Unveil New Limited Edition Spring Collection for Plus-Size Women in Toronto, Tuesday, April 8th

April 7, 2008

News Releases

    TORONTO, April 7 /CNW/ -WHO:      LOULOU Magazine and Addition Elle (a division of Reitmans'
              Fashion Group) have joined forces to create an exciting and
              unique capsule collection of fashion apparel for women size 14
              plus.

    WHAT:     The 'LOULOU Limited Edition Collection' - 16 runway-inspired
              pieces in a one-of-a-kind collection designed and developed by
              Addition Elle, using the fashion expertise of LOULOU editors.
              The new line will be available at 34 select Addition Elle
              stores across Canada starting April 10, 2008.

              The launch event will include informal modeling by Addition
              Elle's signature models. In attendance to celebrate the launch
              will be Kerry Mitchell, President, Addition Elle, and
              Marie-José Desmarais, Publisher and Editor-in-Chief,
              LOULOU Magazine.

    WHEN:     Tuesday, April 8, 2008, 6:00p.m. - 9:00p.m.

    WHERE:    Addition Elle store, 132 Yonge Street at Temperance, Toronto

    WHY:      Addition Elle continues to be an innovative force in its
              efforts to enhance the image of plus-sized women in Canada.
              LOULOU is a style-savvy shopping inspiration for women - no
              matter what their dress size. This collaboration introduces a
              fabulous, trendsetting collection designed especially for plus-
              sized women.