This month, we’re celebrating stories of Canadian small businesses who have paved the way forward during unpredictable times and made lasting impacts on their local communities.
Since 2018, Rogers for Business has provided services and solutions to Sugar Daddies Bakery Inc, a multimillion dollar keto-friendly, 100% gluten-free, grain-free and sugar-free business. As keto consumers themselves, owners Greg and David began their baking journey in their home, occasionally making small-batch orders for friends.
As their treats grew in popularity, they turned their passion for sweets into a business, building their brand on fresh, clean, locally supplied ingredients and an authentic approach to sugar-free baking.
Just as their business was beginning to see tremendous growth, the first of several COVID-19 lockdowns forced their production to a halt. Overnight, business assets and resources had the potential to turn into costly overhead and sources of liability.
Like many small business owners determined to overcome this hurdle, Greg and David put their heads together to come up with a solution.
“Our product distribution was mainly through our retail store, so we started accelerating our marketing efforts and directing people to order on our website. David, our creative side, suggested Mother’s Day cakes with customized names – suddenly there’s 172 cars for curbside pickup in our previously empty parking lot,” shared Greg Gardner-Orbon, Sugar Daddies Bakery co-founder.
To keep up with this increase in demand, Sugar Daddies Bakery was in need of dependable solutions tailored to meet their businesses’ needs. Like many small business owners, Greg and David also held second jobs, and so they were particularly in need of flexible support that could accommodate their long work hours. That’s when they reached out to Rogers for Business for support.
“We have an amazing representative with Rogers. When you are choosing technology partners to work with, you need to make sure they are working on your terms,” stated Greg Gardner-Orbon. “Our rep for technology solutions knows that I cannot meet before 5:00 pm because I have a whole other world going on during that time.”
In June 2020 David and Greg created Falcon Logistics to provide much needed delivery and logistics support to the growing demands of the Sugar Daddies Bakery brand. Today Falcon Logistics delivers door-to-door in most of Ontario, including the Ottawa region.
With the help of their Rogers for Business representative, Sugar Daddies Bakery has leveraged the power of highspeed broadband internet, IOT fleet tracking services, Unison communication distribution systems and a multitude of mobile devices. On trend with 87% of Canadian small businesses,* they are bringing online meeting tools and collaborative solutions into their business workflow.
96% of Canadian small businesses plan to continue investing in online solutions and connectivity post-pandemic, 85% rate reliable connectivity as a top priority, and 68% increased their focus across a range of online tools during the pandemic.*
Throughout the pandemic, Greg and David harnessed the power of their business’ digital insights to better understand their customers and found that they frequently attracted repeat customers with dietary needs and allergies as well as gym goers and athletes looking for high fat, low carb options to support a fat-burning lifestyle. For many of these individuals, Sugar Daddies Bakery offered products that are typically difficult to find in the market.
“Being British, I love having shortbread and I love caramel and I would ask the kitchen when they made our turtle caramel cookies if they could also make extra shortbread cookie bases for me,” said Greg Gardner-Orbon. “Finally, David was convinced, and we now have our top-selling Keto Millionaire’s Bar; a buttery shortbread cookie with caramel sauce, a hint of sea salt, all dipped in a chocolate finish.”
More than anything, Greg and David value authenticity and human connection. Through live Saturday morning video streams on their social channels, Greg and David keep in touch weekly with their customers to share the latest on their products and the behind-the-scenes reality of their baking business.
As dessert specialists and the go-to source for people who need a little pick-me-up, the success of Sugar Daddies Bakery is a testament to their team’s hard work, business savvy and reliable delivery on value for their customers. Rogers for Business is proud to support them on their sugar-free journey!
Always feeling supported, with tools that make sense for your business – that’s the Rogers for Business advantage.
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*500 small businesses surveyed on the Angus Reid forum, in a September 2021 survey commissioned by Rogers Communications.