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Mini but Mighty – Sony Ericsson Launches Xperia™ X10 mini available exclusively at Rogers

July 22, 2010

News Releases
  • The Xperia™ X10 mini is the world’s smallest* Android™ smartphone that
    builds on Sony Ericsson’s reputation for best-in-class entertainment
    without compromising on performance.
  • Enjoy your favourite apps with one touch by using the intuitive and
    customizable four corner finger touchscreen interface

TORONTO, July 22 /CNW/ – Sony Ericsson welcomes the Xperia™ X10 mini to
Canada, the newest addition to the Xperia™ handset family. The Xperia™
X10 mini is the world’s smallest* Android smartphone and builds on the
introduction of the Sony Ericsson’s Xperia™ X10 in April, the most
successful Android launch in Canada to date. This compact, stylish and
powerful smartphone is available now, exclusively from Rogers
Communications.

“The Xperia™ X10 mini is defining a whole new category of smartphones.
It has innovative smartphone technology in a compact package that
provides an attractive and feature-rich alternative to the larger
smartphones available,” said Andrea Gaal, General Manager, Sony Ericsson
Canada. “The handset is about the height and width of a credit card,
while still offering the best-in-class performance consumers have come
to expect from smartphones. We are excited to offer a compact smartphone
that enables users to experience the best in communication,
entertainment and social media networking.”

“Our customers are looking for new, efficient ways to stay connected
with their friends and families. And with the launch of the Sony
Ericsson Xperia™ X10 mini, we’re bringing our customers just what they
are looking for. We’re excited to welcome this, the smallest Android
smartphone in the world, to Rogers’ Social View series of devices,” says
Raj Doshi, VP, Mobile Product Management, Rogers Communications, Inc.
“As the first in Canada to launch Android products, we’re committed to
continuing to evolve our Android offerings to enhance the experience for
our customers.”

The stylish design of the Xperia™ X10 mini, combined with touch
navigation optimized for compact screens, offers users the easiest way
to connect and communicate with one hand. The X10 mini offers a
graphical user interface with intuitive navigation and a capacitive
touchscreen that opens up limitless possibilities and access to
favourite applications1 and web links1
with just one touch.

  • Four corner touch – users can customize the four corners of
    their screen according to the applications they use the most, from
    emailing1, to taking pictures to sending text messages2.
  • Sony Ericsson’s Timescape™ application automatically
    brings together all recent mobile communication and organizes social
    interactions in chronological order on one screen. From Facebook™ and
    Twitter™ updates1 to missed calls and SMS messages2.
    A 3D scrolling menu offers easy viewing and organization of previews,
    or full views. Press the infinite button to access all of your
    communications with one person in one place.
  • 5 megapixel camera and video – share creations via the web with
    the Quick Facebook™1 and Quick YouTube™1
    applications. The auto focus, geo tagging, photo and video light
    features enable the user to capture all their favourite moments while
    on-the-go.
  • Music player access the world of music with links to YouTube™1
    and stream and play videos1. Also features FM radio
    Bluetooth™ stereo (A2DP)3.
  • Android platform – with Google™ services including Gmail™4,
    Google Maps™ with Street view5, Google Search Widget4,
    Google Talk™4 and thousands of apps from Android
    Market™4.

The Xperia™ X10 mini, offered in black, comes equipped with two back
covers in pink and lime green in the box. It is available now
exclusively from Rogers starting at $29.99 on select voice and data
plans.

* “Smallest” defined as the product of height x width. Based on phones
available for purchase on the market as of April 28th, 2010.
1.
Internet connection required. Data charges may apply.
2. Standard
messaging charges apply.
3. Compatibility and interoperability of
Bluetooth™ devices vary.
4. The service is currently provided
courtesy of Google®, and is subject to change or terminate without
notice.
5. The online map service is currently provided courtesy of
Google®, and is subject to change or terminate without notice. Map
detail is limited in some areas.

© Sony Ericsson Mobile Communications AB, 2010.

The Liquid Identity and Liquid Energy logos, XPERIA, and Timescape are
trademarks or registered trademarks of Sony Ericsson Mobile
Communications AB. Sony and “make.believe” are trademarks or registered
trademarks of Sony Corporation. Ericsson is the trademark or registered
trademark of Telefonaktiebolaget LM Ericsson. All other trademarks are
property of their respective owners. Additional information regarding
trademarks may be located on our website at:
www.sonyericsson.com/cws/common/legal/disclaimer.

Other product and company names mentioned herein may be the trademarks
of their respective owners. Any rights not expressly granted herein are
reserved. All terms are subject to change without prior notice.

About Rogers Communications:

Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment. We
are publicly traded on the Toronto Stock Exchange (TSX: RCI.A – News and
RCI.B – News) and on the New York Stock Exchange (NYSE: RCI – News). For
further information about the Rogers group of companies, please visit
http://www.rogers.com/.

About Sony Ericsson

Sony Ericsson is a 50/50 joint venture by Sony and Ericsson
established in October 2001, with global corporate functions located in
London and operations in major markets around the world. Sony Ericsson’s
strategy is to become the industry leader in mobile Communication
Entertainment, through new styles of interaction across the internet and
social media. Sony Ericsson offers exciting consumer experiences through
innovative and feature rich phones, accessories, content and
applications.