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National Indigenous History Month - How Spirit North is empowering Indigenous youth through sport

The journey to creating a truly inclusive culture begins with our people and extends to our communities with the help of strong partners like Rogers Sports and Media’s All IN recipient, Spirit North

Having experienced the transformative power of sport from an early age, cross-country Olympian and founder of Spirit North, Beckie Scott, felt a responsibility to provide the same opportunities she had to others, and help open more doors for Indigenous youth to unlock their potential. 

Beckie set out to create Spirit North, a national charitable organization based out of Canmore, AB that uses land-based activities to improve the health and well-being of Indigenous youth, empowering them to become unstoppable in sport, school and life. 

It’s through these activities that Spirit North helps youth create meaningful connections to the land and those around them while fostering a stronger sense of inclusion and belonging. Thanks to strong partnerships like Rogers All IN for equity, Spirit North has been able to expand their reach and touch the lives of so many young Canadians. 

Learn more about Beckie’s experience here: 

Since launching in 2020, Rogers Sports & Media’s All IN initiative has helped provide partner organizations with creative services and advertising to showcase their invaluable work. We recently announced the 2022 partner organizations that will be receiving creative support over the next 24 months. Click here to learn more about All IN.